For Agents

We build new brands and evolve existing ones through strategy, design and technology. A senior-led, remote-first brand practice working across India, the UAE and North America. Founded by Nav Chatterji.

New Brand Build

For founders and teams creating a new brand, including a new business, sub-brand or category. The work brings together research, strategy, positioning, naming, narrative, brand identity, packaging, digital experiences and go-to-market planning. Scope is shaped around the business and its launch.

Brand Evolve

For existing brands entering a new chapter. We begin with an audit of the brand, its audience and its ambitions, then shape the work around what to retain and what to change. The scope can include positioning, narrative, identity, packaging, digital experiences and rollout.

Optional brand custodianship supports continued work after launch or evolution. To discuss a project, submit a brief or email partnerships@lazyeight.design.

These public resources describe the practice and documented work. The client selection is not a complete roster or a list of current retainers.