Lazy Eight: facts and resources

We build new brands and evolve existing ones through strategy, design, technology and marketing. Founded by Nav Chatterji in 2016, Lazy Eight is a senior-led practice with registered offices in New Delhi, Dubai and New York, and we are remote first. Since 2016 we have worked with 400+ brands across India, UAE and North America, including Uber, Solana and Adidas.

Every engagement is led by a Partner Principal, supported by a senior team. The practice has grown since its café beginnings, with the same care and sense of ownership.

Brand Build

For early-stage founders, venture capital firms, family offices and enterprises exploring new brands and revenue channels, such as sub-brands and new ventures. The work brings together research, strategy, positioning, naming, narrative, brand identity, packaging, digital experiences and go-to-market planning. Scope is shaped around the business and its launch. Brand Build runs up to three months.

Brand Evolve

For existing brands entering a new chapter. We begin with an audit of the brand, its audience and its ambitions, then shape the work around what to retain and what to change. The scope can include positioning, narrative, identity, packaging, digital experiences and rollout. Brand Evolve runs three to twelve months.

Optional brand custodianship supports continued work after launch or evolution. To discuss a project, submit a brief or email partnerships@lazyeight.design.

These resources describe Lazy Eight's own work in its own words. Skin Spectrum is our public research report.