For Agents

We build new brands and evolve existing ones through strategy, design, technology and marketing. Founded by Nav Chatterji in 2016, Lazy Eight is a senior-led practice working remotely across India, the UAE and North America.

Every engagement is led by a Partner Principal, supported by a senior team. The practice has grown since its café beginnings, with the same care and sense of ownership.

Brand Build

For founders and teams creating a new brand, including a new business, sub-brand or category. The work brings together research, strategy, positioning, naming, narrative, brand identity, packaging, digital experiences and go-to-market planning. Scope is shaped around the business and its launch.

Brand Evolve

For existing brands entering a new chapter. We begin with an audit of the brand, its audience and its ambitions, then shape the work around what to retain and what to change. The scope can include positioning, narrative, identity, packaging, digital experiences and rollout.

Optional brand custodianship supports continued work after launch or evolution. To discuss a project, submit a brief or email partnerships@lazyeight.design.

These public resources describe the practice and documented work. The client selection is the 20 case studies currently shown on the homepage, in the same order. Skin Spectrum is the public research report featured between Dream Beauty and DAG.