{
  "schemaVersion": "1.0.0",
  "name": "Lazy Eight selected client engagements",
  "updated": "2026-10-06",
  "publisher": {
    "name": "Lazy Eight",
    "url": "https://lazyeight.design/",
    "entityId": "https://lazyeight.design/#organization"
  },
  "url": "https://lazyeight.design/clients.json",
  "readableUrl": "https://lazyeight.design/clients/",
  "description": "16 current homepage case studies from Lazy Eight, with engagement context, contributions and source links.",
  "editorialNotes": [
    "These first-party accounts follow the 16 case studies currently selected on the homepage, in the same order. They are not a complete client roster or a statement of current retainers.",
    "Descriptions of our contribution are distinct from later business developments, funding and market forecasts. The latter are not outcomes attributed to Lazy Eight.",
    "Engagement years and program labels follow the current case-study modals. Brand Build and Brand Evolve are the two current program names.",
    "Lazy Eight was founded in 2016. Blue Tokai is displayed with the confirmed 2016 engagement year.",
    "Planet School engagement year 2022 is provisional, supplied by Nav Chatterji on 28 September 2026 and awaiting confirmation.",
    "Skin Spectrum remains a publicly available research reference related to Monvue, but its homepage section is currently hidden. Hidden homepage projects are not part of this selected-work index."
  ],
  "clients": [
    {
      "id": "monvue",
      "clientName": "Monvue",
      "engagementSubject": "Skin-tone-inclusive beauty brand, beginning with cosmetic contact lenses",
      "sector": "Beauty",
      "engagementType": "Brand Build",
      "engagementYear": 2026,
      "whatWeDid": [
        "Brand thesis and positioning",
        "Naming",
        "Brand system",
        "Packaging",
        "Retail kiosks and in-store displays",
        "Website UI/UX",
        "E-commerce development",
        "Go-to-market strategy and content",
        "Post-launch brand custodianship"
      ],
      "summary": [
        "Monvue began with a gap in the market: coloured contact lenses had rarely been designed for darker skin tones. The founder spent a year designing and developing lenses for India's broad skin spectrum. Her ambition went beyond contact lenses: a beauty brand with Indian skin tones at the centre, starting with the eyes.",
        "We took that ambition from idea to launch, defining the brand's thesis, positioning and place in the market. We developed the name and brand system, designed the packaging, retail kiosks and in-store displays, and handled website UI/UX and e-commerce development. Go-to-market strategy and content carried the same thinking through launch.",
        "The first production run sold out well ahead of expectations, with approximately 8x return on ad spend at launch. Our work continues through post-launch brand custodianship and growth, supporting expansion beyond India and developing new product categories."
      ],
      "readableUrl": "https://lazyeight.design/clients/#monvue",
      "portfolioPath": "/portfolio/monvue",
      "relatedResearch": [
        "https://lazyeight.design/research/skin-spectrum/"
      ],
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#monvue",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "external market source",
          "publisher": "www.grandviewresearch.com",
          "url": "https://www.grandviewresearch.com/horizon/statistics/soft-contact-lens-market/application/cosmetic/global",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": null,
        "marketOpportunity": {
          "value": "₹14K Cr",
          "label": "Cosmetic Contact Lens Market, 2030,",
          "sourceLabel": "Source (1)",
          "source": "Grand View Research, 2024 market size and 8.4% CAGR through 2030. USD figures converted at ₹83 per US dollar.",
          "sourceUrl": "https://www.grandviewresearch.com/horizon/statistics/soft-contact-lens-market/application/cosmetic/global",
          "chart": {
            "title": "Cosmetic contact lens market growth from 2026 to 2030",
            "openingHeightFraction": 0.25,
            "baselineZero": true,
            "start": "2026",
            "end": "2030",
            "yearScale": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "verticalBars": true,
            "pointLabels": {
              "2026": "₹10K Cr",
              "2027": "₹10.9K Cr",
              "2028": "₹11.8K Cr",
              "2030": "₹13.9K Cr"
            },
            "values": {
              "2026": 10068,
              "2027": 10915,
              "2028": 11828,
              "2030": 13903
            }
          }
        },
        "relatedFieldNote": {
          "label": "Skin Spectrum",
          "href": "/research/skin-spectrum/"
        }
      },
      "homepageUrl": "https://lazyeight.design/#monvue"
    },
    {
      "id": "little-joys",
      "clientName": "Little Joys",
      "engagementSubject": "Little Joys, the children's wellness brand within Mosaic Wellness",
      "sector": "Kids Wellness",
      "engagementType": "Brand Build",
      "whatWeDid": [
        "Naming",
        "Logo development from the founder’s son’s handwriting",
        "Brand system",
        "Packaging system",
        "Website UI/UX and development",
        "Go-to-market assets",
        "Launch support for the in-house marketing team"
      ],
      "summary": [
        "Mosaic Wellness had already established Man Matters for men and Bodywise for women when they came to us to build their next vertical: Little Joys, a wellness brand for children. The ambition was to create a modern, playful brand that children could enjoy and parents could trust, bringing both audiences into the same world.",
        "We helped with naming and built the brand and packaging systems around a personal detail: the founder's son wrote out Little Joys, and his handwriting became the logo. We carried that character into website UI/UX and development, created go-to-market assets, and supported the in-house marketing team through launch.",
        "Little Joys is now Mosaic Wellness's largest portfolio brand, with an international presence and a leading place in India's children's wellness category. Its parent was valued at approximately US$400 million in April 2025."
      ],
      "roleClarification": "Little Joys is the engagement subject. Parent-company valuations are not a Little Joys valuation or an outcome attributable to this work.",
      "readableUrl": "https://lazyeight.design/clients/#little-joys",
      "portfolioPath": "/portfolio/little-joys",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#little-joys",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/little-joys",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "external context source",
          "publisher": "inc42.com",
          "url": "https://inc42.com/buzz/mosaic-wellness-nets-20-mn-from-think-investments/",
          "supports": "Company context shown in the case modal, separate from Lazy Eight contribution."
        },
        {
          "type": "external market source",
          "publisher": "www.grandviewresearch.com",
          "url": "https://www.grandviewresearch.com/horizon/outlook/childrens-dietary-supplement-market/india",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "engagementYear": 2021,
      "modalContext": {
        "companyMilestone": {
          "heading": "Valuation",
          "label": "₹3,840 Cr",
          "href": "https://inc42.com/buzz/mosaic-wellness-nets-20-mn-from-think-investments/",
          "note": "Mosaic Wellness, the parent of Little Joys. Inc42, 10 April 2025, reports US$400M post-money from company filings, versus US$380M pre-money. Approximate INR equivalent at a fixed ₹96 per US$1. Not a Little Joys standalone valuation; the newer March 2026 funding round's valuation was not disclosed in corroborated reporting."
        },
        "marketOpportunity": {
          "value": "₹2.3K Cr",
          "displayValue": "₹2.3K Cr",
          "label": "India children's dietary supplements, 2033 forecast",
          "source": "Grand View Research, India Children's Dietary Supplement Market, updated 26 August 2026. US$108.0M for 2025, US$118.9M estimate for 2026 and US$247.8M forecast for 2033. Category revenue, not Little Joys or Mosaic Wellness revenue; not evidence of product efficacy. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.grandviewresearch.com/horizon/outlook/childrens-dietary-supplement-market/india",
          "caption": "2025 base, 2026 estimate and 2033 forecast. Only the marked points are published figures.",
          "chart": {
            "title": "India children's dietary supplement market: 2025 base, 2026 estimate and 2033 forecast",
            "interpolation": "linear",
            "start": "2025",
            "end": "2033",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹1,037 Cr",
              "2026": "2026E: ₹1,141 Cr",
              "2033": "2033F: ₹2,379 Cr"
            },
            "openingHeightFraction": 0.5,
            "values": {
              "2025": 1036.8,
              "2026": 1141.44,
              "2033": 2378.88
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#little-joys"
    },
    {
      "id": "blue-tokai",
      "clientName": "Blue Tokai",
      "engagementSubject": "Digital and e-commerce foundation for the specialty coffee business",
      "sector": "Coffee / Retail",
      "engagementType": "Brand Evolve",
      "engagementYear": 2016,
      "whatWeDid": [
        "E-commerce website UI/UX and development",
        "Refinement of the existing brand system",
        "Supporting collaterals",
        "Go-to-market planning and assets",
        "Investor presentations"
      ],
      "summary": [
        "Blue Tokai came to us with a single cafe and a clear ambition: to take great coffee from India's estates to people across the country. The founders had built something people loved in person. The next step was to make that same coffee, its provenance and the experience around it accessible well beyond the cafe.",
        "We designed and developed their e-commerce website, giving the brand a way to sell directly across India. We refined the existing brand system, created supporting collaterals, and helped with go-to-market planning and assets. Investor presentations gave the founders a clearer story as they sought the capital to scale.",
        "Blue Tokai has since become one of India's leading specialty coffee brands, with a national footprint and a presence in Japan and the UAE. Its May 2026 funding round valued it at approximately US$235 million, far from the single cafe where we began."
      ],
      "roleClarification": "The core mandate was digital. Blue Tokai had an existing identity; this was not its original logo or a full corporate rebrand.",
      "readableUrl": "https://lazyeight.design/clients/#blue-tokai",
      "portfolioPath": "/portfolio/blue-tokai",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#blue-tokai",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/blue-tokai",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "external context source",
          "publisher": "www.restaurantindia.in",
          "url": "https://www.restaurantindia.in/news/restaurant-india-news-blue-tokai-raises-rs-175-crore-in-series-d-extension-valuation-hits-235.n16012",
          "supports": "Company context shown in the case modal, separate from Lazy Eight contribution."
        },
        {
          "type": "external market source",
          "publisher": "www.thebrainyinsights.com",
          "url": "https://www.thebrainyinsights.com/report/specialty-coffee-market-12699",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Valuation",
          "label": "₹1,951 Cr",
          "note": "Latest reported post-money valuation, May 2026. USD figure converted at ₹83 per US dollar.",
          "href": "https://www.restaurantindia.in/news/restaurant-india-news-blue-tokai-raises-rs-175-crore-in-series-d-extension-valuation-hits-235.n16012"
        },
        "marketOpportunity": {
          "value": "₹734K Cr",
          "label": "Global Specialty Coffee Market, 2033,",
          "sourceLabel": "Source (1)",
          "source": "The Brainy Insights, projected from ₹2,40,509 Cr in 2023 at 11.8% CAGR. Constant-currency conversion at ₹95.44 per US dollar.",
          "sourceUrl": "https://www.thebrainyinsights.com/report/specialty-coffee-market-12699",
          "chart": {
            "title": "Global specialty coffee market growth from 2023 to 2033",
            "baselineZero": true,
            "start": "2023",
            "end": "2033",
            "yearScale": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "compactThousands": true,
            "compactDecimals": 0,
            "locale": "en-IN",
            "verticalBars": true,
            "values": {
              "2023": 240509,
              "2025": 300618,
              "2028": 420088,
              "2030": 525078,
              "2033": 733743
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#blue-tokai"
    },
    {
      "id": "sabyasachi",
      "clientName": "Sabyasachi",
      "engagementSubject": "Digital presence for the jewellery collection",
      "sector": "Luxury / Jewelry",
      "engagementType": "Brand Build",
      "engagementYear": 2017,
      "whatWeDid": [
        "Jewellery launch positioning",
        "Website UI/UX",
        "Website development",
        "Go-to-market assets with the marketing team"
      ],
      "summary": [
        "Sabyasachi was already one of India's most recognised couture houses when they came to us with an ambition beyond clothing. The next chapter was jewellery: carrying the house's craft, cultural depth and distinctive point of view into a new category. It needed to feel unmistakably Sabyasachi, with a digital presence to match.",
        "We helped shape the positioning for the jewellery launch and translated it into the website, from UI/UX design through development. Alongside their marketing team, we created go-to-market assets that carried the same thinking across the launch, giving the collection a digital setting as considered as the pieces.",
        "Jewellery is now a core part of the business. In August 2026, founder Sabyasachi Mukherjee put annual jewellery revenue at around ₹200 crore, roughly a third of the brand's turnover. A new category had become a major pillar of the house."
      ],
      "roleClarification": "The engagement used the house's existing creative direction. It was not a new Sabyasachi identity.",
      "readableUrl": "https://lazyeight.design/clients/#sabyasachi",
      "portfolioPath": "/portfolio/sabyasachi",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#sabyasachi",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/sabyasachi",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "external market source",
          "publisher": "www.ibef.org",
          "url": "https://www.ibef.org/industry/gems-jewellery-india",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Jewellery revenue",
          "label": "Annual ₹200 Cr",
          "note": "Annual jewellery revenue of around ₹200 crore, about one-third of total brand turnover, stated by Sabyasachi Mukherjee in The Economic Times on 22 August 2026. Rounded, founder-reported figures; jewellery segment only, not whole-company FY25 revenue.",
          "href": "https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/sabyasachi-to-enter-fragrances-footwear-and-small-leather-goods-categories/articleshow/133412301.cms"
        },
        "marketOpportunity": {
          "value": "₹1,118K Cr",
          "label": "India Gems & Jewellery Market, 2030,",
          "sourceLabel": "Source (1)",
          "source": "IBEF, projected from ₹7,31,255 Cr in 2026 at an implied 11.2% CAGR.",
          "sourceUrl": "https://www.ibef.org/industry/gems-jewellery-india",
          "chart": {
            "title": "India gems and jewellery market growth from 2026 to 2030",
            "openingHeightFraction": 0.5,
            "baselineZero": true,
            "start": "2026",
            "end": "2030",
            "yearScale": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "compactThousands": true,
            "compactDecimals": 0,
            "locale": "en-IN",
            "verticalBars": true,
            "values": {
              "2026": 731255,
              "2027": 813205,
              "2028": 904339,
              "2029": 1005685,
              "2030": 1118390
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#sabyasachi"
    },
    {
      "id": "gameskraft",
      "clientName": "Gameskraft",
      "engagementSubject": "Corporate brand foundation for a multi-product gaming company",
      "sector": "Gaming",
      "engagementType": "Brand Build",
      "engagementYear": 2018,
      "whatWeDid": [
        "Corporate narrative",
        "Brand architecture",
        "Visual identity",
        "Typography and colour system",
        "Motion language"
      ],
      "summary": [
        "Gameskraft came to us as a young consumer technology company with ambitions across India's gaming market. It needed a brand that could bring a growing collection of games and platforms together, while giving the business a clear identity of its own. The challenge was to create a foundation that could grow with the company.",
        "We developed the corporate narrative, brand architecture and visual identity as one connected system. Typography, colour and motion gave teams a shared language across products and communication. Each game could express its own character while keeping a recognisable connection to the parent brand.",
        "The work gave Gameskraft a shared foundation for introducing new products as the business expanded. The company later reported total revenue of ₹4,009 crore for FY25. That historical milestone reflects the scale it reached, separate from our original brand engagement."
      ],
      "readableUrl": "https://lazyeight.design/clients/#gameskraft",
      "portfolioPath": "/portfolio/gameskraft",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#gameskraft",
          "supports": "The first-party account shown in the case-study modal."
        },
        {
          "type": "external milestone source",
          "publisher": "The Economic Times",
          "url": "https://economictimes.indiatimes.com/tech/technology/gameskraft-net-profit-falls-due-to-unsanctioned-payments-gst-impact-files-police-complaint/articleshow/123714804.cms",
          "supports": "Company-reported FY2024-25 total revenue, including other income, covered by The Economic Times on 5 September 2025. Historical revenue, not current revenue or a result attributable to this engagement."
        },
        {
          "type": "external market source",
          "publisher": "IMARC Group",
          "url": "https://www.imarcgroup.com/india-mobile-gaming-market",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Revenue",
          "label": "FY25 ₹4,009 Cr",
          "href": "https://economictimes.indiatimes.com/tech/technology/gameskraft-net-profit-falls-due-to-unsanctioned-payments-gst-impact-files-police-complaint/articleshow/123714804.cms",
          "note": "Company-reported FY2024-25 total revenue, including other income, covered by The Economic Times on 5 September 2025. Historical revenue, not current revenue or a result attributable to this engagement."
        },
        "marketOpportunity": {
          "value": "₹115K Cr",
          "label": "India mobile gaming market, 2034 forecast",
          "source": "IMARC India Mobile Gaming Market, checked 28 September 2026: US$3.5B in 2025 and US$12B forecast for 2034. Broad mobile gaming across in-app purchases, paid apps and advertising, not real-money gaming alone or Gameskraft revenue. Published endpoints only; connecting marks are not annual estimates. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.imarcgroup.com/india-mobile-gaming-market",
          "chart": {
            "title": "India mobile gaming market: published estimate and forecast",
            "pointLabels": {
              "2025": "2025: ₹34K Cr",
              "2034": "2034F: ₹115K Cr"
            },
            "start": "2025",
            "end": "2034",
            "values": {
              "2025": 33.6,
              "2034": 115.2
            },
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "locale": "en-IN"
          },
          "displayValue": "₹115K Cr"
        }
      },
      "homepageUrl": "https://lazyeight.design/#gameskraft"
    },
    {
      "id": "diageo",
      "clientName": "Diageo",
      "engagementSubject": "McDowell's & Co Distiller's Batch Indian single malt",
      "sector": "Alcobev",
      "engagementType": "Brand Build",
      "engagementYear": 2024,
      "whatWeDid": [
        "Positioning",
        "Brand narrative",
        "Digital experience",
        "Go-to-market strategy"
      ],
      "summary": [
        "Diageo was introducing McDowell's & Co Distiller's Batch, an Indian single malt with a distinct premium ambition. The challenge was to create a new expression within a familiar brand family, giving its craft and provenance a clear place in the market. It needed its own character while retaining a connection to the name behind it.",
        "We shaped the positioning and narrative, then carried that direction into the digital experience and go-to-market strategy. The story brought the whisky's origins into focus, giving people a way to explore its landscape and character. Across these touchpoints, the work built a consistent introduction to the new expression and its place within the family.",
        "The result was a connected story and digital experience for a new Indian single malt. McDowell's Distiller's Batch went on to receive Silver at The World Whisky Masters 2024, an international tasting award recognising the whisky itself."
      ],
      "readableUrl": "https://lazyeight.design/clients/#diageo",
      "portfolioPath": "/portfolio/diageo",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#diageo",
          "supports": "The first-party account shown in the case-study modal."
        },
        {
          "type": "external milestone source",
          "publisher": "The Spirits Business",
          "url": "https://www.thespiritsbusiness.com/2024/08/the-world-whisky-masters-2024/",
          "supports": "McDowell's Distiller's Batch Indian Single Malt Whisky won Silver in the India Single Malt category at The World Whisky Masters 2024. Organizer results published 1 August 2024; entrant United Spirits. A product tasting award, not World Whiskies Awards or a Lazy Eight design award."
        },
        {
          "type": "external market source",
          "publisher": "IMARC Group",
          "url": "https://www.imarcgroup.com/india-whiskey-market",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Awards",
          "label": "WWM Silver (2024)",
          "href": "https://www.thespiritsbusiness.com/2024/08/the-world-whisky-masters-2024/",
          "note": "McDowell's Distiller's Batch Indian Single Malt Whisky won Silver in the India Single Malt category at The World Whisky Masters 2024. Organizer results published 1 August 2024; entrant United Spirits. A product tasting award, not World Whiskies Awards or a Lazy Eight design award."
        },
        "marketOpportunity": {
          "value": "₹47K Cr",
          "label": "India whiskey market, 2034 forecast",
          "source": "IMARC Group, India Whiskey Market, 2026-2034 edition. US$2,563.4M in 2025; US$4,922.5M forecast for 2034. The category includes several whiskey types and price tiers, not only Indian single malt. Not Diageo or product revenue. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.imarcgroup.com/india-whiskey-market",
          "chart": {
            "title": "India whiskey market: 2025 estimate and 2034 forecast",
            "interpolation": "linear",
            "start": "2025",
            "end": "2034",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹24,609 Cr",
              "2034": "2034F: ₹47,256 Cr"
            },
            "values": {
              "2025": 24608.64,
              "2034": 47256
            }
          },
          "displayValue": "₹47K Cr"
        }
      },
      "homepageUrl": "https://lazyeight.design/#diageo"
    },
    {
      "id": "3one4",
      "clientName": "3one4 Capital",
      "engagementSubject": "Visual identity and communication system for a venture capital firm",
      "sector": "Venture Capital",
      "engagementType": "Brand Evolve",
      "engagementYear": 2020,
      "whatWeDid": [
        "Visual identity",
        "Digital presence",
        "Investor presentations",
        "Templates"
      ],
      "summary": [
        "As 3one4 Capital matured, its brand needed to speak with equal clarity to founders and institutional investors. The brief was to express the firm's judgement and long-term orientation without losing the contemporary, builder-minded character that made it distinctive.",
        "We evolved the visual system through typography, layout, rhythm and selective motion. The language carried across the digital presence, investor presentations, internal tools and working templates. It gave the firm a consistent way to communicate at different scales, from a founder's first encounter to the more detailed materials used in institutional relationships.",
        "The result was a shared visual language for two different decisions: a founder choosing a partner and an investor choosing a fund. It brought the same clarity to a first introduction, an investment thesis and the materials used as relationships developed."
      ],
      "readableUrl": "https://lazyeight.design/clients/#3one4",
      "portfolioPath": "/portfolio/3one4",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#3one4",
          "supports": "Current review case account and original portfolio assets."
        },
        {
          "type": "external market source",
          "publisher": "www.bain.com",
          "url": "https://www.bain.com/insights/india-venture-capital-report-2026/",
          "supports": "Category opportunity, not client revenue or an agency-attributed outcome."
        },
        {
          "type": "external company milestone source",
          "publisher": "India Business Law Journal",
          "url": "https://law.asia/india-in-house-counsel-awards-2026/",
          "supports": "US$800M in assets managed, reported 8 September 2026."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "AUM",
          "label": "₹7,680 Cr",
          "href": "https://law.asia/india-in-house-counsel-awards-2026/",
          "note": "India Business Law Journal, 8 September 2026, reports US$800M in assets managed by 3one4 Capital. Approximate INR equivalent at the fixed presentation rate of ₹96 per US$1. Reported AUM, not committed capital, revenue or firm valuation."
        },
        "marketOpportunity": {
          "value": "₹154K Cr",
          "label": "India VC and growth equity investment, 2025",
          "source": "Bain & Company with IVCA, India Venture Capital Reports 2025 and 2026. US$13.7B in 2024 and approximately US$16B in 2025. India-wide VC/growth investment, not 3one4's AUM, fund size, returns or investment activity. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.bain.com/insights/india-venture-capital-report-2026/",
          "chart": {
            "title": "India VC and growth equity investment, 2024 and 2025",
            "interpolation": "linear",
            "start": "2024",
            "end": "2025",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2024": "2024: ₹132K Cr",
              "2025": "2025: ₹154K Cr"
            },
            "values": {
              "2024": 131.52,
              "2025": 153.6
            },
            "heightScale": 0.5
          }
        }
      },
      "homepageUrl": "https://lazyeight.design/#3one4-capital"
    },
    {
      "id": "nomnom",
      "clientName": "NomNom",
      "engagementSubject": "Brand foundation for a dairy launch",
      "sector": "FMCG / Dairy",
      "engagementType": "Brand Build",
      "engagementYear": 2017,
      "whatWeDid": [
        "Naming",
        "Positioning",
        "Brand system",
        "Packaging",
        "Website UI/UX",
        "Go-to-market strategy"
      ],
      "summary": [
        "NomNom was one of the early brands seeking to open up India's premium milk market. Its proposition was a higher-priced product delivered directly to the door. The challenge was to give people a clear reason to choose it, building trust in a new brand within an everyday category.",
        "Our Brand Build engagement brought naming, positioning and the brand system together from scratch. We carried that direction into packaging and website UI/UX, shaping how people would discover the brand and understand its offer. Go-to-market strategy connected the story across the touchpoints planned for launch.",
        "Before launch, NomNom was acquired by an FMCG conglomerate. The work had brought the proposition, packaging and digital experience into one coherent brand, ready for its next chapter before it reached the market."
      ],
      "readableUrl": "https://lazyeight.design/clients/#nomnom",
      "portfolioPath": "/portfolio/nomnom",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#nomnom",
          "supports": "Founder-confirmed 2017 Brand Build scope and acquisition by an FMCG conglomerate before launch."
        },
        {
          "type": "external market source",
          "publisher": "www.imarcgroup.com",
          "url": "https://www.imarcgroup.com/liquid-milk-market-india-reach",
          "supports": "Category opportunity, not client revenue or an agency-attributed outcome."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Status",
          "label": "Acquired",
          "href": "https://lazyeight.design/clients/#nomnom",
          "note": "Nav Chatterji confirmed that NomNom was acquired by an FMCG conglomerate before launch. First-party engagement account; buyer and transaction value are not disclosed."
        },
        "marketOpportunity": {
          "value": "₹3,250K Cr",
          "label": "India liquid milk market, 2034 forecast",
          "source": "IMARC release, 8 April 2026: INR 11,203.7B in 2025 and INR 32,500.7B forecast for 2034, equivalent to ₹1,120,370Cr and ₹3,250,070Cr. Whole liquid milk category, not premium milk alone or NomNom revenue. Published endpoints only, not annual estimates.",
          "sourceUrl": "https://www.imarcgroup.com/liquid-milk-market-india-reach",
          "chart": {
            "title": "India liquid milk market: published estimate and forecast",
            "pointLabels": {
              "2025": "2025: ₹1,120.37K Cr",
              "2034": "2034F: ₹3,250.07K Cr"
            },
            "start": "2025",
            "end": "2034",
            "values": {
              "2025": 1120.37,
              "2034": 3250.07
            },
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "locale": "en-IN"
          }
        }
      },
      "homepageUrl": "https://lazyeight.design/#nomnom"
    },
    {
      "id": "aereo",
      "clientName": "Aereo",
      "engagementSubject": "Brand evolution from Aarav Unmanned Systems to Aereo",
      "sector": "Drones",
      "engagementType": "Brand Evolve",
      "whatWeDid": [
        "Naming",
        "Naming narrative",
        "Brand system and visual language",
        "Website UI/UX",
        "Motion",
        "Go-to-market assets with the existing marketing team"
      ],
      "summary": [
        "Aarav Unmanned Systems came to us ready for a new chapter: a modern name and brand that could reflect its ambition in industrial drones. The team wanted a clearer position in a deeply technical market, connecting its engineering with the value it could bring to mining and other industries managing large physical assets.",
        "We helped create Aereo, developing the name, naming narrative and brand system around that ambition. We carried the visual language into website UI/UX, motion and go-to-market assets, working alongside the existing marketing team to give the business a consistent way to introduce itself and its technology.",
        "Aereo went on to raise US$15 million in Series B funding in July 2024. Its work with Coal India and Tata Steel has taken it into major mining operations, using drones and data to support how industrial assets are managed."
      ],
      "roleClarification": "Our role was the brand system, not drone engineering or aerial-data operations.",
      "readableUrl": "https://lazyeight.design/clients/#aereo",
      "portfolioPath": "/portfolio/aereo",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#aereo",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/aereo",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "external context source",
          "publisher": "dealroom.co",
          "url": "https://dealroom.co/companies/aarav-unmanned-systems/#funding-history",
          "supports": "Company context shown in the case modal, separate from Lazy Eight contribution."
        },
        {
          "type": "external market source",
          "publisher": "www.imarcgroup.com",
          "url": "https://www.imarcgroup.com/india-drones-market",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "engagementYear": 2022,
      "modalContext": {
        "companyMilestone": {
          "heading": "Valuation",
          "label": "₹720 Cr",
          "href": "https://dealroom.co/companies/aarav-unmanned-systems/#funding-history",
          "note": "Dealroom lists an October 2024 valuation of US$75 million for Aereo, formerly Aarav Unmanned Systems. Approximately ₹720 crore at this website's fixed ₹96 per US$ display assumption, not a historical or live exchange rate. Secondary database figure, not company-confirmed or a current valuation. Separate from the US$15 million July 2024 Series B. Public funding table checked 24 September 2026."
        },
        "marketOpportunity": {
          "value": "₹26K Cr",
          "displayValue": "₹26K Cr",
          "label": "India drone market, 2034 forecast",
          "source": "IMARC India Drones Market, 2026-2034 edition. US$1,316.48M in 2025 and US$2,731.54M forecast for 2034. Broad civilian and defence category, not Aereo revenue or its addressable market. Published endpoints only; connecting marks are not annual estimates. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.imarcgroup.com/india-drones-market",
          "chart": {
            "title": "India drone market: 2025 estimate and 2034 forecast",
            "interpolation": "linear",
            "start": "2025",
            "end": "2034",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹12,638 Cr",
              "2034": "2034F: ₹26,223 Cr"
            },
            "values": {
              "2025": 12638.208,
              "2034": 26222.784
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#aereo"
    },
    {
      "id": "simple-energy",
      "clientName": "Simple Energy",
      "engagementSubject": "Brand and digital foundation for the electric mobility business",
      "sector": "Electric Mobility",
      "engagementType": "Brand Build",
      "whatWeDid": [
        "Logo unit",
        "Brand narrative",
        "Brand system",
        "Website UI/UX",
        "Go-to-market assets"
      ],
      "summary": [
        "Simple Energy came to us with the ambition to build one of India's leading electric mobility brands. The team had a new business and a clear sense of where it wanted to go. It needed a recognisable identity and a digital presence that could introduce its scooters to riders across the country and earn their confidence.",
        "We created the logo unit, shaped the brand narrative and built a visual system that could work across the business. We carried the identity into website UI/UX and go-to-market assets, bringing the same character to the way people discovered the brand, explored its products and encountered it at launch.",
        "In June 2026, Simple Energy raised ₹250 crore to support its expansion. It also outlined plans for a roughly ₹3,000 crore IPO in the second half of FY28, marking the next stage of its ambition to become a major Indian mobility business."
      ],
      "roleClarification": "Our contribution was brand and digital experience, not vehicle engineering or manufacturing.",
      "readableUrl": "https://lazyeight.design/clients/#simple-energy",
      "portfolioPath": "/portfolio/simple-energy",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#simple-energy",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/simple-energy",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "external context source",
          "publisher": "economictimes.indiatimes.com",
          "url": "https://economictimes.indiatimes.com/tech/funding/ev-maker-simple-energy-raises-rs-250-crore-eyes-ipo-in-fy28-second-half/articleshow/131428487.cms",
          "supports": "Company context shown in the case modal, separate from Lazy Eight contribution."
        },
        {
          "type": "external market source",
          "publisher": "www.imarcgroup.com",
          "url": "https://www.imarcgroup.com/india-electric-scooters-market",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "engagementYear": 2020,
      "modalContext": {
        "companyMilestone": {
          "heading": "Planned IPO",
          "label": "₹3,000 Cr",
          "href": "https://economictimes.indiatimes.com/tech/funding/ev-maker-simple-energy-raises-rs-250-crore-eyes-ipo-in-fy28-second-half/articleshow/131428487.cms",
          "note": "The Economic Times, 1 June 2026: reported plans to raise approximately ₹3,000 crore through an IPO targeted for the second half of FY28 (October 2027 to March 2028). Proposed raise, not company valuation or completed funding. Filing timelines and final issue size were still to be clarified. Checked 23 September 2026."
        },
        "marketOpportunity": {
          "value": "₹32K Cr",
          "displayValue": "₹32K Cr",
          "label": "India electric scooter market, 2034 forecast",
          "source": "IMARC, India Electric Scooter Market, 2026-2034 edition. US$1.46B in 2025 and US$3.32B forecast for 2034. Category estimates, not Simple Energy revenue or an outcome of our work. Only published endpoints are plotted; the line is visual continuity, not annual estimates. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.imarcgroup.com/india-electric-scooters-market",
          "chart": {
            "title": "India electric scooter market: 2025 estimate and 2034 forecast",
            "interpolation": "linear",
            "start": "2025",
            "end": "2034",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹14,016 Cr",
              "2034": "2034F: ₹31,872 Cr"
            },
            "values": {
              "2025": 14016,
              "2034": 31872
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#simple-energy"
    },
    {
      "id": "varalife",
      "clientName": "Varalife",
      "engagementSubject": "Brand-to-commerce build for the longevity product range",
      "sector": "Longevity / Health",
      "engagementType": "Brand Build",
      "whatWeDid": [
        "Naming and naming story",
        "Brand narrative",
        "Brand system",
        "Packaging",
        "Website UI/UX",
        "E-commerce development",
        "Go-to-market strategy",
        "Content",
        "Performance marketing"
      ],
      "summary": [
        "Varalife began with a brother and sister who wanted to build a longevity brand in India for the world. NMN-based formulations were the starting point, with an ambition to build a broader nutraceutical business over time. The challenge was to make a complex category feel clear, credible and approachable.",
        "We developed the name, naming story, brand narrative and visual system, then carried them into packaging and the website. Our work covered UI/UX, e-commerce development, go-to-market strategy, content and performance marketing, bringing the brand together from the first product through launch and growth.",
        "Varalife has since grown beyond its first NMN formulations into a wider longevity range, including VaraPace protein and VaraCare sleep supplements. The brand has evolved from a single starting point into a broader portfolio for everyday use."
      ],
      "roleClarification": "This describes brand and communication work, not evidence of clinical efficacy or a quantified health outcome.",
      "readableUrl": "https://lazyeight.design/clients/#varalife",
      "portfolioPath": "/portfolio/varalife",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#varalife",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/varalife",
          "supports": "Engagement context and scope; the record also incorporates current agency editorial corrections."
        },
        {
          "type": "brand website",
          "publisher": "Varalife",
          "url": "https://vara.life/",
          "supports": "Product range, not efficacy or a quantified health outcome."
        },
        {
          "type": "external context source",
          "publisher": "tracxn.com",
          "url": "https://tracxn.com/d/companies/varalife/__XVW-hpoaXFOhM5U18C0_xmyGgvd_Gcs0R5gM3ATyFGU",
          "supports": "Company context shown in the case modal, separate from Lazy Eight contribution."
        },
        {
          "type": "external market source",
          "publisher": "www.imarcgroup.com",
          "url": "https://www.imarcgroup.com/india-dietary-supplements-market",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "engagementYear": 2024,
      "modalContext": {
        "companyMilestone": {
          "heading": "Growth",
          "label": "FY25 295% CAGR",
          "href": "https://tracxn.com/d/companies/varalife/__XVW-hpoaXFOhM5U18C0_xmyGgvd_Gcs0R5gM3ATyFGU",
          "note": "User-supplied FY25 growth figure, approved for the local case-study display on 7 September 2026. Not independently verified: the supplied Tracxn page returned HTTP 403. The underlying metric, base value and compounding interval were not available. This is not a revenue amount, valuation or independently calculated rate."
        },
        "marketOpportunity": {
          "value": "₹57K Cr",
          "displayValue": "₹57K Cr",
          "label": "India dietary supplements market, 2034 forecast",
          "source": "IMARC India Dietary Supplements Market, 2026-2034 edition. INR 201.46B in 2025 and INR 572.62B forecast for 2034, expressed as ₹20,146Cr and ₹57,262Cr. Native-INR unit conversion only. Broad dietary supplements, not a longevity-only market, Varalife revenue or evidence of product efficacy. Published endpoints only; connecting marks are not annual estimates.",
          "sourceUrl": "https://www.imarcgroup.com/india-dietary-supplements-market",
          "chart": {
            "title": "India dietary supplements market: 2025 estimate and 2034 forecast",
            "interpolation": "linear",
            "start": "2025",
            "end": "2034",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹20,146 Cr",
              "2034": "2034F: ₹57,262 Cr"
            },
            "values": {
              "2025": 20146,
              "2034": 57262
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#vara-life"
    },
    {
      "id": "arab-financial-services",
      "clientName": "Arab Financial Services (AFS)",
      "engagementSubject": "Brand evolution and digital presence for the payments provider",
      "whatWeDid": [
        "Positioning",
        "Brand system and visual identity",
        "Website UI/UX",
        "Web development",
        "Go-to-market communication"
      ],
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#arab-financial-services",
          "supports": "The approved homepage account of the engagement and our contribution."
        },
        {
          "type": "external business context",
          "publisher": "www.afs.com.bh",
          "url": "https://www.afs.com.bh/en/news/arab-financial-services-secures-50-million-dollar-capital-injection",
          "supports": "The cited company milestone, not an outcome attributed to Lazy Eight."
        },
        {
          "type": "external market source",
          "publisher": "www.mordorintelligence.com",
          "url": "https://www.mordorintelligence.com/industry-reports/mena-fintech-market",
          "supports": "Sector context, not client revenue or an outcome attributed to the engagement."
        }
      ],
      "sector": "Financial Services",
      "engagementType": "Brand Evolve",
      "engagementYear": 2023,
      "summary": [
        "Arab Financial Services is a digital payments provider and fintech enabler serving banks and businesses across the Middle East and Africa. The brief was to evolve an established brand for its next stage of growth, bringing greater clarity to its positioning and offer while retaining the trust built with banks, merchants and partners across the region.",
        "We brought positioning and a new brand system together, then carried that direction through website UI/UX and web development. The work created a consistent way to present AFS's payment products, services and capabilities, connecting the brand's visual identity with how customers explore and understand its offer online.",
        "We also supported go-to-market communication, helping the team introduce the evolved brand with a shared visual and verbal direction. The rollout connected positioning, identity and the website in a coherent presence across digital touchpoints."
      ],
      "portfolioPath": "/portfolio/arab-financial-services",
      "readableUrl": "https://lazyeight.design/clients/#arab-financial-services",
      "homepageUrl": "https://lazyeight.design/#arab-financial-services",
      "modalContext": {
        "companyMilestone": {
          "heading": "Latest raise",
          "label": "$50.0M",
          "href": "https://www.afs.com.bh/en/news/arab-financial-services-secures-50-million-dollar-capital-injection",
          "note": "AFS announced a US$50 million capital injection on 22 October 2024, approved by its shareholders. This is a capital raise, not a company valuation or a result attributed to the brand engagement. Checked 5 October 2026."
        },
        "marketOpportunity": {
          "value": "₹110K Cr",
          "label": "MENA fintech market, 2031 forecast",
          "source": "Mordor Intelligence, MENA Fintech Market: US$5.65B in 2025, US$6.35B estimated in 2026 and US$11.46B projected in 2031. Broad regional fintech category, not AFS revenue or payment transaction volume. Published values only; connecting marks are not annual observations. Company context: https://afs.com.bh/en/about. Checked 5 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.mordorintelligence.com/industry-reports/mena-fintech-market",
          "chart": {
            "title": "MENA fintech market: published estimates and 2031 forecast",
            "start": "2025",
            "end": "2031",
            "values": {
              "2025": 54.24,
              "2026": 60.96,
              "2031": 110.016
            },
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹54K Cr",
              "2026": "2026: ₹61K Cr",
              "2031": "2031: ₹110K Cr"
            }
          }
        }
      }
    },
    {
      "id": "evoo",
      "clientName": "EVOO",
      "engagementSubject": "Brand evolution for the New Delhi Italian restaurant",
      "whatWeDid": [
        "Positioning and brand strategy",
        "Visual identity",
        "Packaging",
        "Website UI/UX and development",
        "Go-to-market communication"
      ],
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#evoo",
          "supports": "The approved homepage account of the engagement and our contribution."
        },
        {
          "type": "external business context",
          "publisher": "www.evooeaterypizzeria.com",
          "url": "https://www.evooeaterypizzeria.com/news",
          "supports": "The cited company milestone, not an outcome attributed to Lazy Eight."
        },
        {
          "type": "external market source",
          "publisher": "www.kearney.com",
          "url": "https://www.kearney.com/documents/291362523/313738943/Kearney-kearney-swiggy-how-india-eats-landing-page.pdf",
          "supports": "Sector context, not client revenue or an outcome attributed to the engagement."
        }
      ],
      "sector": "Hospitality",
      "engagementType": "Brand Evolve",
      "engagementYear": 2023,
      "summary": [
        "EVOO is a New Delhi restaurant built around Italian food, craft and hospitality. The brief was a full brand evolution: sharpen its positioning and give the restaurant a more coherent identity across the places people discover, visit and take it home. The work needed to retain the character that made the experience familiar.",
        "We brought positioning, brand strategy and the visual identity into one connected system. Packaging extended the restaurant experience beyond the table, while website UI/UX and development created a consistent digital presence. Go-to-market communication brought those elements together for the evolved brand's introduction.",
        "EVOO went on to receive Italian Restaurant of the Year at the Delhiites Food & Nightlife Awards. The recognition celebrates the restaurant and its team, alongside our work to give the brand a clear, consistent expression across its customer experience."
      ],
      "portfolioPath": "/portfolio/evoo",
      "readableUrl": "https://lazyeight.design/clients/#evoo",
      "homepageUrl": "https://lazyeight.design/#evoo",
      "modalContext": {
        "companyMilestone": {
          "heading": "Recognition",
          "label": "Italian Restaurant of the Year",
          "href": "https://www.evooeaterypizzeria.com/news",
          "note": "EVOO's own news page lists Italian Restaurant of the Year at the Delhiites Food & Nightlife Awards. The page does not state the award year. This is distinct from its Times Food & Nightlife 2024 Best Pizza award."
        },
        "marketOpportunity": {
          "value": "₹1,200K Cr",
          "label": "India food services market, 2030 forecast floor",
          "source": "Kearney and Swiggy, How India Eats 2025 report published January 2026: India food services market of US$78B in 2025, projected to exceed US$125B by 2030. Includes dining out and ordering in, not only Italian restaurants or EVOO revenue. The chart uses US$125B as the forecast floor. Published endpoints only. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.kearney.com/documents/291362523/313738943/Kearney-kearney-swiggy-how-india-eats-landing-page.pdf",
          "chart": {
            "title": "India food services market: estimate and forecast floor",
            "start": "2025",
            "end": "2030",
            "values": {
              "2025": 748.8,
              "2030": 1200
            },
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025: ₹749K Cr",
              "2030": "2030F: ₹1,200K Cr"
            }
          }
        }
      }
    },
    {
      "id": "the-planet-school",
      "clientName": "Planet School",
      "engagementSubject": "Brand foundation for an experiential education model",
      "sector": "Education",
      "engagementType": "Brand Build",
      "engagementYear": 2022,
      "engagementYearStatus": "provisional",
      "whatWeDid": [
        "Modular brand identity",
        "Flexible brand system",
        "Visual language for learning environments"
      ],
      "summary": [
        "Planet School set out to replace the conventional classroom with real-world immersion across forests, vessels and urban labs. As the US-based school prepared to launch in North America, it needed more than differentiation within education. It needed a brand that could help people believe in a different way to learn.",
        "Our Brand Build engagement began from scratch. The identity needed to earn parental trust, spark teenage curiosity and communicate academic rigor. We built a modular brand system that gave each learning environment its own character within a coherent whole, balancing exploration with the structure and credibility a school needs.",
        "The result was a flexible brand built to support recruitment, storytelling and expansion across five learning environments. Designed to evolve alongside the curriculum, it brings clarity and confidence to a different way of learning."
      ],
      "readableUrl": "https://lazyeight.design/clients/#the-planet-school",
      "portfolioPath": "/portfolio/the-planet-school",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#the-planet-school",
          "supports": "Engagement narrative supplied by Nav Chatterji; year 2022 is provisional."
        },
        {
          "type": "official school website",
          "publisher": "Planet School",
          "url": "https://planetschool.org/",
          "supports": "Current US location, eighth-grade model and five learning environments, checked 28 September 2026."
        },
        {
          "type": "illustrative market model",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/research/alternative-schools/",
          "supports": "Lazy Eight illustrative spending model, September 2026. Global Montessori schools plus U.S. microschools; partial opportunity proxy, not the entire global alternative-school market. Central scenario: $13.8B in 2026 to $18.8B in 2030 at an assumed 8% nominal annual growth. Sensitivity scenarios: $7.8B to $33.4B in 2030. School size, spend, overlap and growth are assumptions. Source link provides the calculation and underlying research. INR display uses ₹95.80 per USD, the Wise 28 September 2026 reference. Currency conversion is fixed for presentation, not an exchange-rate forecast. The plot uses a nonzero baseline of about ₹105K Cr."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Growth",
          "label": "5 New Campuses",
          "href": "https://planetschool.org/",
          "note": "Five new campuses, as supplied by Nav Chatterji on 28 September 2026. The linked school site describes its five learning environments. This label is client-supplied growth context."
        },
        "marketOpportunity": {
          "value": "₹180K Cr",
          "label": "Selected alternative-school models, 2030 (est.)",
          "source": "Lazy Eight illustrative spending model, September 2026. Global Montessori schools plus U.S. microschools; partial opportunity proxy, not the entire global alternative-school market. Central scenario: $13.8B in 2026 to $18.8B in 2030 at an assumed 8% nominal annual growth. Sensitivity scenarios: $7.8B to $33.4B in 2030. School size, spend, overlap and growth are assumptions. Source link provides the calculation and underlying research. INR display uses ₹95.80 per USD, the Wise 28 September 2026 reference. Currency conversion is fixed for presentation, not an exchange-rate forecast. The plot uses a nonzero baseline of about ₹105K Cr.",
          "sourceUrl": "https://lazyeight.design/research/alternative-schools/",
          "sourceLabel": "(1)",
          "discloseSourceNote": true,
          "chart": {
            "stretchToWidth": true,
            "title": "Lazy Eight illustrative annual spending scenario, selected alternative-school models: 2026 to 2030, INR crores; nonzero scale starts near ₹105K Cr",
            "start": "2026",
            "end": "2030",
            "values": {
              "2026": 132253.816,
              "2030": 179929.856586
            },
            "pointLabels": {
              "2026": "2026 model: ₹132K Cr",
              "2030": "2030 est.: ₹180K Cr"
            },
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": false,
            "verticalBars": true,
            "openingHeightFraction": 0.5
          }
        }
      },
      "homepageUrl": "https://lazyeight.design/#planet-school"
    },
    {
      "id": "dream-beauty",
      "clientName": "Dream Beauty",
      "engagementSubject": "Zero-to-one brand and launch system for the beauty company",
      "sector": "Beauty",
      "engagementType": "Brand Build",
      "engagementYear": 2025,
      "whatWeDid": [
        "Strategy",
        "Positioning",
        "Naming",
        "Brand system",
        "Packaging system",
        "Website UI/UX",
        "Go-to-market assets"
      ],
      "summary": [
        "Dream Beauty began with a simple idea: makeup should feel at home in everyday life, not just under a spotlight. The founders wanted a gentler approach to beauty, with lightweight, skincare-infused formulas and a sense of quiet self-expression. Our role was to turn that ambition into a brand ready to meet the world.",
        "We worked with the founders on strategy, positioning, naming and the brand system, then built an extensive packaging system across products and shades. We carried the same visual language into website UI/UX and go-to-market assets, bringing the pieces together into a brand that felt warm, intuitive and easy to explore.",
        "Dream Beauty went on to launch on Nykaa, which featured its blush, foundation and lipstick range in August 2025. The listing gave customers another way to discover the brand, bringing its everyday approach to beauty to a wider audience."
      ],
      "readableUrl": "https://lazyeight.design/clients/#dream-beauty",
      "portfolioPath": "/portfolio/dream-beauty",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#dream-beauty",
          "supports": "The current first-party account of the engagement, including the September 2026 editorial revision."
        },
        {
          "type": "first-party case account",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/portfolio/dream-beauty",
          "supports": "Engagement scope and first-party account supplied by Lazy Eight."
        },
        {
          "type": "brand account",
          "publisher": "Dream Beauty",
          "url": "https://shopdreambeauty.com/pages/about-us",
          "supports": "The brand's lightweight, skincare-infused makeup positioning; not independent evidence of Lazy Eight's role."
        },
        {
          "type": "brand launch announcement",
          "publisher": "Dream Beauty via PRLog",
          "url": "https://www.prlog.org/13081695-indias-hottest-new-cosmetic-brand-dream-beauty-launches-this-12th-june.html",
          "supports": "Brand launch on 12 June 2025; not independent evidence of Lazy Eight's role."
        },
        {
          "type": "retailer publication",
          "publisher": "Nykaa",
          "url": "https://www.nykaa.com/beauty-blog/new-at-nykaa-underated-dream-beauty-tbc",
          "supports": "The August 2025 Nykaa listing, not sales or a financial outcome."
        },
        {
          "type": "external market source",
          "publisher": "www.imarcgroup.com",
          "url": "https://www.imarcgroup.com/insight/innovation-driving-growth-india-cosmetics-industry",
          "supports": "Sector market context shown in the case modal, not client revenue or an outcome attributed to Lazy Eight."
        }
      ],
      "modalContext": {
        "companyMilestone": {
          "heading": "Retail Launch",
          "label": "Nykaa",
          "href": "https://www.nykaa.com/beauty-blog/new-at-nykaa-underated-dream-beauty-tbc",
          "note": "Nykaa Beauty Book, 7 August 2025, reported Dream Beauty had recently launched on Nykaa. A verified retail listing milestone, not an investment, funding round or exclusive partnership. Checked 23 September 2026."
        },
        "marketOpportunity": {
          "value": "₹243K Cr",
          "label": "India cosmetics market, 2034 forecast",
          "discloseSourceNote": true,
          "source": "IMARC Group: India cosmetics market estimated at US$15.46B in 2025 and forecast at US$25.39B in 2034. Broad cosmetics category, not Dream Beauty revenue, valuation or its addressable market. Approximate INR display uses the site's fixed ₹96 per US$ assumption, not a live or historical exchange rate: ₹1,48,416 Cr and ₹2,43,744 Cr. Published endpoints only; the connecting line and hatching are not annual estimates. Checked 23 September 2026.",
          "sourceUrl": "https://www.imarcgroup.com/insight/innovation-driving-growth-india-cosmetics-industry",
          "chart": {
            "title": "India cosmetics market: 2025 estimate ₹1,48,416 Cr to 2034 forecast ₹2,43,744 Cr, using a fixed ₹96 per US$ display assumption",
            "interpolation": "linear",
            "start": "2025",
            "end": "2034",
            "startLabel": "2025",
            "endLabel": "2034",
            "openingHeightFraction": 0.5,
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "prefix": "₹",
            "unit": " Cr",
            "decimals": 0,
            "locale": "en-IN",
            "pointLabels": {
              "2025": "2025 estimate: ₹1,48,416 Cr",
              "2034": "2034 forecast: ₹2,43,744 Cr"
            },
            "values": {
              "2025": 148416,
              "2034": 243744
            }
          }
        },
        "relatedFieldNote": null
      },
      "homepageUrl": "https://lazyeight.design/#dream-beauty"
    },
    {
      "id": "hyperloop-one",
      "clientName": "Hyperloop One",
      "engagementSubject": "Brand strategy, digital experience and communication for the India launch",
      "whatWeDid": [
        "Brand strategy and positioning",
        "Website UI/UX and development",
        "Print collateral",
        "Go-to-market communication"
      ],
      "roleClarification": "The work supported the India brand launch. The proposed Pune to Mumbai corridor did not become an operating service. Hyperloop One ceased operations in December 2023.",
      "sources": [
        {
          "type": "first-party engagement record",
          "publisher": "Lazy Eight",
          "url": "https://lazyeight.design/clients/#hyperloop-one",
          "supports": "The approved homepage account of the engagement and our contribution."
        },
        {
          "type": "external business context",
          "publisher": "www.globenewswire.com",
          "url": "https://www.globenewswire.com/news-release/2019/09/18/1917600/0/en/Virgin-Hyperloop-One-and-KPMG-Estimate-1-8-Million-New-Jobs-and-36-Billion-in-Socioeconomic-Benefits-for-the-Region.html",
          "supports": "The cited company milestone, not an outcome attributed to Lazy Eight."
        },
        {
          "type": "external market source",
          "publisher": "www.grandviewresearch.com",
          "url": "https://www.grandviewresearch.com/horizon/outlook/public-transportation-market/india",
          "supports": "Sector context, not client revenue or an outcome attributed to the engagement."
        }
      ],
      "sector": "Mobility / Infrastructure",
      "engagementType": "Brand Evolve",
      "engagementYear": 2018,
      "summary": [
        "Hyperloop One was preparing to introduce a new form of high-speed transport to India. Our mandate was to help launch the brand in the market, translating a complex technology into a clear proposition for government, industry and the public. The proposed Pune to Mumbai corridor gave that ambition a specific local context.",
        "We brought brand strategy, positioning and the digital experience together around the India launch. Website UI/UX and development made the proposition easier to explore, while print collateral and go-to-market communication gave the team a consistent way to present it across audiences, channels and conversations.",
        "In 2019, Maharashtra selected the Virgin Hyperloop One and DP World consortium as Original Project Proponent for the Pune to Mumbai corridor. The proposal did not become an operating service. Hyperloop One subsequently ceased operations in December 2023."
      ],
      "portfolioPath": "/portfolio/hyperloop-one",
      "readableUrl": "https://lazyeight.design/clients/#hyperloop-one",
      "homepageUrl": "https://lazyeight.design/#hyperloop-one",
      "modalContext": {
        "companyMilestone": {
          "heading": "India corridor",
          "label": "Project proponent",
          "href": "https://www.globenewswire.com/news-release/2019/09/18/1917600/0/en/Virgin-Hyperloop-One-and-KPMG-Estimate-1-8-Million-New-Jobs-and-36-Billion-in-Socioeconomic-Benefits-for-the-Region.html",
          "note": "Virgin Hyperloop One, 18 September 2019: Maharashtra approved the Virgin Hyperloop One and DP World consortium as Original Project Proponent for the proposed Pune-Mumbai corridor. This was a project-development milestone, not an operating corridor or completed construction contract."
        },
        "marketOpportunity": {
          "value": "₹417K Cr",
          "label": "India public transportation market, 2030 forecast",
          "source": "Grand View Research: India public transportation market revenue of US$22,504.5M in 2023 and US$43,389.2M forecast for 2030. Broad public transportation, not a hyperloop-only market or Hyperloop One revenue. Published endpoints only. Checked 5 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.",
          "sourceUrl": "https://www.grandviewresearch.com/horizon/outlook/public-transportation-market/india",
          "chart": {
            "title": "India public transportation market: estimate and forecast",
            "start": "2023",
            "end": "2030",
            "values": {
              "2023": 216.0432,
              "2030": 416.53632
            },
            "prefix": "₹",
            "unit": "K Cr",
            "decimals": 0,
            "interpolation": "linear",
            "yearScale": true,
            "baselineZero": true,
            "verticalBars": true,
            "locale": "en-IN",
            "pointLabels": {
              "2023": "2023: ₹216K Cr",
              "2030": "2030F: ₹417K Cr"
            }
          }
        }
      }
    }
  ]
}