{ "@context": "https://schema.org", "@type": "ItemList", "@id": "https://lazyeight.design/clients/#work", "name": "Selected client work", "url": "https://lazyeight.design/clients/", "description": "What Lazy Eight worked on across 18 documented projects, including the current homepage selection and retained case studies. Engagement context, specific contributions and source links.", "numberOfItems": 18, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#dream-beauty", "name": "Dream Beauty: Zero-to-one brand and launch system for the beauty company", "url": "https://lazyeight.design/clients/#dream-beauty", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Zero-to-one brand and launch system for the beauty company" }, "description": "Dream Beauty began with a simple idea: makeup should feel at home in everyday life, not just under a spotlight. The founders wanted a gentler approach to beauty, with lightweight, skincare-infused formulas and a sense of quiet self-expression. Our role was to turn that ambition into a brand ready to meet the world.\n\nWe worked with the founders on strategy, positioning, naming and the brand system, then built an extensive packaging system across products and shades. We carried the same visual language into website UI/UX and go-to-market assets, bringing the pieces together into a brand that felt warm, intuitive and easy to explore.\n\nDream Beauty went on to launch on Nykaa, which featured its blush, foundation and lipstick range in August 2025. The listing gave customers another way to discover the brand, bringing its everyday approach to beauty to a wider audience.", "keywords": [ "Strategy", "Positioning", "Naming", "Brand system", "Packaging system", "Website UI/UX", "Go-to-market assets" ], "citation": [ "https://lazyeight.design/clients/#dream-beauty", "https://lazyeight.design/portfolio/dream-beauty", "https://shopdreambeauty.com/pages/about-us", "https://www.prlog.org/13081695-indias-hottest-new-cosmetic-brand-dream-beauty-launches-this-12th-june.html", "https://www.nykaa.com/beauty-blog/new-at-nykaa-underated-dream-beauty-tbc" ] } }, { "@type": "ListItem", "position": 2, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#monvue", "name": "Monvue: Skin-tone-inclusive beauty brand, beginning with cosmetic contact lenses", "url": "https://lazyeight.design/clients/#monvue", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Skin-tone-inclusive beauty brand, beginning with cosmetic contact lenses" }, "description": "Monvue began with a gap in the market: coloured contact lenses had rarely been designed for darker skin tones. The founder spent a year designing and developing lenses for India's broad skin spectrum. Her ambition went beyond contact lenses: a beauty brand with Indian skin tones at the centre, starting with the eyes.\n\nWe took that ambition from idea to launch, defining the brand's thesis, positioning and place in the market. We developed the name and brand system, designed the packaging, retail kiosks and in-store displays, and handled website UI/UX and e-commerce development. Go-to-market strategy and content carried the same thinking through launch.\n\nPost-launch, our work continued through brand custodianship, supporting expansion beyond India and the development of new product categories built around skin spectrum.", "keywords": [ "Brand thesis and positioning", "Naming", "Brand system", "Packaging", "Retail kiosks and in-store displays", "Website UI/UX", "E-commerce development", "Go-to-market strategy and content", "Post-launch brand custodianship" ], "citation": [ "https://lazyeight.design/clients/#monvue" ] } }, { "@type": "ListItem", "position": 3, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#blue-tokai", "name": "Blue Tokai: Digital and e-commerce foundation for the specialty coffee business", "url": "https://lazyeight.design/clients/#blue-tokai", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Digital and e-commerce foundation for the specialty coffee business" }, "description": "Blue Tokai came to us with a single cafe and a clear ambition: to take great coffee from India's estates to people across the country. The founders had built something people loved in person. The next step was to make that same coffee, its provenance and the experience around it accessible well beyond the cafe.\n\nWe designed and developed their e-commerce website, giving the brand a way to sell directly across India. We refined the existing brand system, created supporting collaterals, and helped with go-to-market planning and assets. Investor presentations gave the founders a clearer story as they sought the capital to scale.\n\nBlue Tokai has since grown into a specialty coffee brand with a national footprint and a presence in Japan and the UAE.", "keywords": [ "E-commerce website UI/UX and development", "Refinement of the existing brand system", "Supporting collaterals", "Go-to-market planning and assets", "Investor presentations" ], "citation": [ "https://lazyeight.design/clients/#blue-tokai", "https://lazyeight.design/portfolio/blue-tokai" ] } }, { "@type": "ListItem", "position": 4, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#sabyasachi", "name": "Sabyasachi: Digital presence for the jewellery collection", "url": "https://lazyeight.design/clients/#sabyasachi", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Digital presence for the jewellery collection" }, "description": "Sabyasachi was already one of India's most recognised couture houses when they came to us with an ambition beyond clothing. The next chapter was jewellery: carrying the house's craft, cultural depth and distinctive point of view into a new category. It needed to feel unmistakably Sabyasachi, with a digital presence to match.\n\nWe helped shape the positioning for the jewellery launch and translated it into the website, from UI/UX design through development. Alongside their marketing team, we created go-to-market assets that carried the same thinking across the launch, giving the collection a digital setting as considered as the pieces.\n\nJewellery has become an established part of the Sabyasachi business, extending the house into a new category.", "keywords": [ "Jewellery launch positioning", "Website UI/UX", "Website development", "Go-to-market assets with the marketing team" ], "citation": [ "https://lazyeight.design/clients/#sabyasachi", "https://lazyeight.design/portfolio/sabyasachi" ] } }, { "@type": "ListItem", "position": 5, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#aereo", "name": "Aereo: Brand evolution from Aarav Unmanned Systems to Aereo", "url": "https://lazyeight.design/clients/#aereo", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand evolution from Aarav Unmanned Systems to Aereo" }, "description": "Aarav Unmanned Systems came to us ready for a new chapter: a modern name and brand that could reflect its ambition in industrial drones. The team wanted a clearer position in a deeply technical market, connecting its engineering with the value it could bring to mining and other industries managing large physical assets.\n\nWe helped create Aereo, developing the name, naming narrative and brand system around that ambition. We carried the visual language into website UI/UX, motion and go-to-market assets, working alongside the existing marketing team to give the business a consistent way to introduce itself and its technology.\n\nAereo works in industrial drone and aerial-data applications, including mining and the management of large physical assets.", "keywords": [ "Naming", "Naming narrative", "Brand system and visual language", "Website UI/UX", "Motion", "Go-to-market assets with the existing marketing team" ], "citation": [ "https://lazyeight.design/clients/#aereo", "https://lazyeight.design/portfolio/aereo" ] } }, { "@type": "ListItem", "position": 6, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#431-88", "name": "431-88: Brand and commerce system for the ready-to-wear label 431-88", "url": "https://lazyeight.design/clients/#431-88", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand and commerce system for the ready-to-wear label 431-88" }, "description": "431-88 was conceived as Shweta Kapur's response to fashion excess: a ready-to-wear label built on restraint, with the authority of couture and a point of view rooted in India. The opportunity was to create a luxury language that felt confident and established from the start, without relying on spectacle.\n\nWe built the brand as one cohesive expression, developing strategy, naming and identity together before carrying the direction into content, packaging and Shopify commerce. A stark visual language brought contrast and restraint to every touchpoint. Typography, proportion, material and spacing worked together to give editorial storytelling room to breathe while keeping the shopping experience clear, credible and easy to navigate.\n\nThe result was a consistent foundation for the designer's point of view across physical and digital spaces. Rather than competing with the clothes, the system gave them a recognisable setting. It was designed to carry the same quiet confidence across collections, commerce and the everyday details through which people encounter the label.", "keywords": [ "Strategy", "Naming", "Brand identity", "Content", "Packaging", "Shopify commerce" ], "citation": [ "https://lazyeight.design/portfolio/431-88-by-shweta-kapoor" ] } }, { "@type": "ListItem", "position": 7, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#simple-energy", "name": "Simple Energy: Brand and digital foundation for the electric mobility business", "url": "https://lazyeight.design/clients/#simple-energy", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand and digital foundation for the electric mobility business" }, "description": "Simple Energy came to us with the ambition to build one of India's leading electric mobility brands. The team had a new business and a clear sense of where it wanted to go. It needed a recognisable identity and a digital presence that could introduce its scooters to riders across the country and earn their confidence.\n\nWe created the logo unit, shaped the brand narrative and built a visual system that could work across the business. We carried the identity into website UI/UX and go-to-market assets, bringing the same character to the way people discovered the brand, explored its products and encountered it at launch.\n\nSimple Energy has continued to develop its electric mobility business and expand the reach of its scooters.", "keywords": [ "Logo unit", "Brand narrative", "Brand system", "Website UI/UX", "Go-to-market assets" ], "citation": [ "https://lazyeight.design/clients/#simple-energy", "https://lazyeight.design/portfolio/simple-energy" ] } }, { "@type": "ListItem", "position": 8, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#gameskraft", "name": "Gameskraft: Foundational corporate brand for a multi-product gaming business", "url": "https://lazyeight.design/clients/#gameskraft", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Foundational corporate brand for a multi-product gaming business" }, "description": "Gameskraft was building a consumer technology business in a category that was still finding its place in India. The brief was to create a foundational brand for a multi-product gaming company, giving the organisation a coherent identity before new studios, titles and platforms made the system more complex.\n\nWe developed the corporate narrative, brand architecture and identity as one connected system. Typography, colour and motion rules gave teams a recognisable set of elements that could adapt across interfaces, products and communication. The parent brand needed to hold these expressions together without making every game look the same, creating room for expansion while preserving a clear relationship between the parts.\n\nThe work established a common language for employees, partners and product teams. This was a brand foundation built for repeat use, not a campaign or a rebrand of individual game titles.", "keywords": [ "Corporate narrative", "Brand architecture", "Brand identity", "Typography", "Colour system", "Motion rules" ], "citation": [ "https://lazyeight.design/portfolio/gameskraft" ] } }, { "@type": "ListItem", "position": 9, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#varalife", "name": "Varalife: Brand-to-commerce build for the longevity product range", "url": "https://lazyeight.design/clients/#varalife", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand-to-commerce build for the longevity product range" }, "description": "Varalife began with a brother and sister who wanted to build a longevity brand in India for the world. NMN-based formulations were the starting point, with an ambition to build a broader nutraceutical business over time. The challenge was to make a complex category feel clear, credible and approachable.\n\nWe developed the name, naming story, brand narrative and visual system, then carried them into packaging and the website. Our work covered UI/UX, e-commerce development, go-to-market strategy, content and performance marketing, bringing the brand together from the first product through launch and growth.\n\nVaralife has since grown beyond its first NMN formulations into a wider longevity range, including VaraPace protein and VaraCare sleep supplements. The brand has evolved from a single starting point into a broader portfolio for everyday use.", "keywords": [ "Naming and naming story", "Brand narrative", "Brand system", "Packaging", "Website UI/UX", "E-commerce development", "Go-to-market strategy", "Content", "Performance marketing" ], "citation": [ "https://lazyeight.design/clients/#varalife", "https://lazyeight.design/portfolio/varalife", "https://vara.life/" ] } }, { "@type": "ListItem", "position": 10, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#hyperloop-one", "name": "Hyperloop One: Indian market-entry communication for the proposed Pune to Mumbai corridor", "url": "https://lazyeight.design/clients/#hyperloop-one", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Indian market-entry communication for the proposed Pune to Mumbai corridor" }, "description": "Hyperloop One's proposed Pune to Mumbai corridor was a frontier infrastructure idea entering an unfamiliar public conversation. The challenge was to make its ambition understandable in an Indian context, connecting a technical proposition with the regional priorities that mattered to government, industry and the people it hoped to serve.\n\nOur work translated the corridor vision into a public-facing narrative and experience. The communication moved beyond speed alone to explain the proposal through connectivity, employment and regional opportunity. A consistent language helped organise complex information for different audiences, giving the Indian market-entry story a clearer structure without asking every reader to begin with the mechanics of the technology.\n\nThis is an archived market-entry engagement, not a claim that the corridor was built. Hyperloop One ceased operations in 2023. The design challenge remains instructive: ambitious infrastructure needs a story people can understand, while proposals, projections and delivered outcomes must remain distinct.", "keywords": [ "Market-entry narrative", "Public-facing communication", "Information structure", "Digital experience" ], "citation": [ "https://lazyeight.design/portfolio/hyperloop-one", "https://finance.yahoo.com/news/high-speed-transportation-firm-hyperloop-223804654.html" ] } }, { "@type": "ListItem", "position": 11, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#3one4", "name": "3one4 Capital: Brand evolution for founder and institutional investor audiences", "url": "https://lazyeight.design/clients/#3one4", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand evolution for founder and institutional investor audiences" }, "description": "As 3one4 Capital matured, its brand needed to speak with equal clarity to founders and institutional investors. The brief was to express the firm's judgement and long-term orientation without losing the contemporary, builder-minded character that made it distinctive.\n\nWe evolved the visual system through typography, layout, rhythm and selective motion. The language carried across the digital presence, investor presentations, internal tools and working templates. It gave the firm a consistent way to communicate at different scales, from a founder's first encounter to the more detailed materials used in institutional relationships.\n\nA venture firm's identity must work across two different decisions: a founder choosing a partner and an investor choosing a fund.", "keywords": [ "Visual identity evolution", "Typography", "Layout system", "Motion", "Digital presence", "Investor presentations", "Internal tools and templates" ], "citation": [ "https://lazyeight.design/portfolio/3one4" ] } }, { "@type": "ListItem", "position": 12, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#nilkamal", "name": "Nilkamal Sleep: Nilkamal Sleep, the sleep sub-brand within Nilkamal", "url": "https://lazyeight.design/clients/#nilkamal", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Nilkamal Sleep, the sleep sub-brand within Nilkamal" }, "description": "Nilkamal was building a distinct sleep business within an established furniture company. The challenge was to carry the reassurance of the parent name into a more considered sleep proposition, with an identity and buying experience that could stand on their own.\n\nWe shaped Nilkamal Sleep's positioning, voice and visual language, then brought them into a digital experience centred on guided product discovery. Clear product information and the Sleep Quiz helped organise a complex choice. The work concerned the sleep sub-brand, creating a distinct expression while retaining a useful connection to Nilkamal's existing recognition.\n\nA trusted parent name can open the door to a new category. The sub-brand still needs to explain its proposition and make the purchase easier.", "keywords": [ "Positioning", "Tone of voice", "Visual language", "Digital experience", "Guided product discovery", "Sleep Quiz" ], "citation": [ "https://lazyeight.design/portfolio/nilkamal" ] } }, { "@type": "ListItem", "position": 13, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#dr-agarwals", "name": "Dr. Agarwal's: Connected digital patient experience for the eye-care network", "url": "https://lazyeight.design/clients/#dr-agarwals", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Connected digital patient experience for the eye-care network" }, "description": "Dr. Agarwal's needed a patient experience that could work across a large, distributed eye-care network. The brief went beyond an application: it connected the moments before, during and after a visit, where clear information and a reassuring journey matter as much as a quick digital interaction.\n\nWe shaped the experience around two different needs: confident digital users looking for speed, and people who needed more guidance at each step. Simpler language, clearer information hierarchy and considered flows brought booking, preparation, treatment information and follow-up into one connected journey. The design sought to anticipate uncertainty while remaining practical for a multi-centre healthcare organisation.\n\nThe result was a digital foundation designed for continuity across touchpoints, rather than a collection of isolated screens. Our contribution was to the patient experience, not the clinical treatment or medical outcomes. The aim was to make the next step easier to understand and the overall journey feel more coherent.", "keywords": [ "Patient journey design", "UX", "Information architecture", "Interface flows", "Patient-facing language" ], "citation": [ "https://lazyeight.design/portfolio/dr-agarwals" ] } }, { "@type": "ListItem", "position": 14, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#hashed", "name": "Hashed Emergent: Zero-to-one brand for Hashed Emergent", "url": "https://lazyeight.design/clients/#hashed", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Zero-to-one brand for Hashed Emergent" }, "description": "Hashed Emergent was being established as a venture platform for founders in India and other emerging markets. The brief was a zero-to-one brand build: create an identity that felt close to regional builders while carrying the credibility and international perspective of the wider Hashed network.\n\nWe developed the strategy, identity, motion language and digital foundations together. Modular grids, restrained colour and a distinctive graphic system gave the platform a consistent expression across research, investing, events and communication. The work prioritised clarity and recognition, building a language that could move with a fast-changing technology ecosystem without depending on the visual conventions of a passing trend.\n\nThe resulting system gave the new platform its own voice while retaining a clear relationship to Hashed. It was designed to support repeated use across teams and formats, bringing continuity to the places founders encounter the business. This case concerns Hashed Emergent, not a rebrand of the parent investment firm.", "keywords": [ "Strategy", "Brand identity", "Motion language", "Digital foundations", "Graphic system" ], "citation": [ "https://lazyeight.design/portfolio/hashed" ] } }, { "@type": "ListItem", "position": 15, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#diageo", "name": "Diageo: McDowell's & Co Distiller's Batch Indian single malt", "url": "https://lazyeight.design/clients/#diageo", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "McDowell's & Co Distiller's Batch Indian single malt" }, "description": "Diageo was introducing McDowell's & Co Distiller's Batch, an Indian single malt with a distinct premium ambition. The challenge was to establish a new expression within a familiar brand family, giving its craft and provenance a clear place in the market.\n\nWe shaped the positioning, narrative and naming, then translated that direction into the digital experience and go-to-market strategy. The work focused on the new whisky expression, not a rebrand of Diageo. Each touchpoint needed to make the product's character legible while distinguishing it from the expectations attached to the parent brand.\n\nA new premium expression needs its own reason to be chosen, even when it comes from a well-known brand family.", "keywords": [ "Positioning", "Narrative", "Naming", "Digital experience", "Go-to-market strategy" ], "citation": [ "https://lazyeight.design/portfolio/diageo" ] } }, { "@type": "ListItem", "position": 16, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#little-joys", "name": "Little Joys: Little Joys, the children's wellness brand within Mosaic Wellness", "url": "https://lazyeight.design/clients/#little-joys", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Little Joys, the children's wellness brand within Mosaic Wellness" }, "description": "Mosaic Wellness had already established Man Matters for men and Bodywise for women when they came to us to build their next vertical: Little Joys, a wellness brand for children. The ambition was to create a modern, playful brand that children could enjoy and parents could trust, bringing both audiences into the same world.\n\nWe helped with naming and built the brand and packaging systems around a personal detail: the founder's son wrote out Little Joys, and his handwriting became the logo. We carried that character into website UI/UX and development, created go-to-market assets, and supported the in-house marketing team through launch.\n\nLittle Joys has grown within the Mosaic Wellness portfolio and developed an international presence. Our contribution was the brand and launch foundation, alongside the in-house team.", "keywords": [ "Naming", "Logo development from the founder’s son’s handwriting", "Brand system", "Packaging system", "Website UI/UX and development", "Go-to-market assets", "Launch support for the in-house marketing team" ], "citation": [ "https://lazyeight.design/clients/#little-joys", "https://lazyeight.design/portfolio/little-joys" ] } }, { "@type": "ListItem", "position": 17, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#dag", "name": "DAG: Identity evolution from gallery to wider art institution", "url": "https://lazyeight.design/clients/#dag", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Identity evolution from gallery to wider art institution" }, "description": "DAG needed to move from a gallery identity towards a broader institutional presence. The challenge was to express the depth of its scholarship, archives and exhibitions in a contemporary system, while keeping Indian art and its histories at the centre.\n\nWe evolved the identity through a new monogram, typography, modular grids and a palette informed by Indian pigments. Motion and a rebuilt digital experience extended that language across the institution. The system was designed to give exhibitions, publishing and archives a shared structure without allowing the brand to compete with the work it presents.\n\nIndian art institutions connect scholarship, exhibitions and archives with a wider public. A coherent identity helps that work travel across galleries, publishing and digital access.", "keywords": [ "Brand identity evolution", "Monogram", "Typography", "Modular grids", "Colour system", "Motion", "Digital experience" ], "citation": [ "https://lazyeight.design/portfolio/dag" ] } }, { "@type": "ListItem", "position": 18, "item": { "@type": "CreativeWork", "@id": "https://lazyeight.design/clients/#nomnom", "name": "NomNom: Brand-to-launch system for the dairy brand", "url": "https://lazyeight.design/clients/#nomnom", "creator": { "@id": "https://lazyeight.design/#organization" }, "about": { "@type": "Thing", "name": "Brand-to-launch system for the dairy brand" }, "description": "NomNom was conceived around a clear proposition in a crowded everyday category: make provenance and product information easier to understand. The challenge was to build a new dairy brand that felt considered from the first encounter, earning attention through clarity rather than a louder set of claims.\n\nWe developed the positioning, name and identity, then carried that direction into packaging, digital touchpoints and launch communication. The system brought a calm visual language to a high-frequency purchase, organising the information people need without relying on familiar pastoral imagery. Each expression needed to work independently on a shelf or screen while remaining recognisably part of the same brand.\n\nThe result was a connected foundation for taking the proposition to market. In a category built around daily habits, consistency matters: the promise on the pack and the story online should support the same understanding. The work focused on making that relationship clear, without substituting branding for evidence of product quality.", "keywords": [ "Positioning", "Naming", "Brand identity", "Packaging", "Digital touchpoints", "Launch communication" ], "citation": [ "https://lazyeight.design/portfolio/nomnom" ] } } ] }