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  "name": "Lazy Eight programs",
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        "url": "https://lazyeight.design/brand-build/",
        "description": "For founders and teams creating a new brand, including a new business, sub-brand or category. The work brings together research, strategy, positioning, naming, narrative, brand identity, packaging, digital experiences and go-to-market planning. Scope is shaped around the business and its launch.",
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        "description": "For existing brands entering a new chapter. We begin with an audit of the brand, its audience and its ambitions, then shape the work around what to retain and what to change. The scope can include positioning, narrative, identity, packaging, digital experiences and rollout.",
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