Supr Water is a bold answer to a quiet crisis. Founded by Shivam Chawla and Chaitanya Tulysan—two young entrepreneurs who met at Babson College—Supr Water was born from a mission to address India’s chronic protein deficiency through a product that felt fresh, modern, and actually fun. The result? A protein-infused beverage designed to meet nutritional needs while resonating with a younger, more active India.

We partnered with the founders from the very beginning. This was a classic zero-to-one Lazy Eight build: naming, brand positioning, visual identity, packaging systems, digital experience, and go-to-market planning. The brief was clear—create something bright, youthful, and functional without compromising on substance. Together, we crafted a brand that could stand out in the saturated FMCG space and still carry a meaningful health message.

The visual identity led with energy and clarity. Vibrant colors, clean typography, and a playful-yet-premium tone helped Supr Water feel approachable and aspirational. The packaging stood out on shelves, while the digital experience mirrored the brand’s balance of lifestyle and science—making it easy for health-conscious consumers to connect and convert.

Today, Supr Water is scaling rapidly—on track to cross $2 million in annual revenue. More than a beverage, it’s become a movement for functional hydration in India’s wellness economy. For Lazy Eight, this was a deeply rewarding build: supporting passionate first-time founders, helping shape a next-gen FMCG brand, and contributing to a product that’s both good for business and good for people.