Lazy Eight (“we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store and protect information when you visit lazyeight.design or interact with us through our website, forms or communications.
01 Information We Collect
We may collect the following information when you interact with our website or contact us:
- Personal information such as your name, email address, region and any information you choose to share through contact or inquiry forms.
- Business information such as company name, role, project details, timelines and budget ranges if provided voluntarily.
- For visitors in India by default, and elsewhere only after an affirmative choice, technical and usage information such as browser and device information, pages visited and a limited set of website interactions measured through Google Analytics and PostHog. Google ad measurement may also use a valid Google ad click identifier when permitted.
We do not knowingly collect sensitive personal data or information from children.
02 How We Use Your Information
We use the information you share to:
- Respond to inquiries and evaluate potential engagements.
- Communicate with you regarding your request or potential collaboration.
- Maintain internal records and manage business operations.
- Improve our website, content and user experience.
We do not sell your personal information and do not use it for unsolicited marketing or newsletters.
03 Analytics and Tracking Tools
Google Analytics and PostHog run by default for visitors in India unless this browser has an existing refusal. Google ad measurement also runs by default in India unless it has been refused. For visitors elsewhere, or when we cannot determine a region, optional analytics and Google ad measurement remain off until you make an affirmative choice. They are separate choices. An older analytics approval does not approve the newer Google ad measurement purpose. You can refuse or change either choice below and still use the website and enquiry form.
Google Analytics helps us understand visits, permitted campaign sources and how people use our enquiry forms. With Google ad measurement allowed, our Google tag may send a valid Google ad click identifier and the page path to Google through its page location setting. This helps match a visit or a saved enquiry to an ad. We do not send contact names, email addresses, notes, chat messages, attached briefs or lead identifiers to Google, and do not enable Google advertising personalisation or Google Signals. Other URL query values are removed before the tag loads. See how Google uses information from sites that use its services.
We record an enquiry event only after the website confirms that the enquiry has been saved. Contact details and form contents are excluded from our Google, PostHog and LinkedIn analytics events. The separate OpenAI matching purpose is explained below. PostHog does not receive advertising click identifiers, raw query strings or form contents.
OpenAI ad measurement and automatic customer matching are off until you explicitly allow this current purpose, including in India. An older analytics or Google ad measurement choice does not enable it. If you allow it, the OpenAI Measurement Pixel measures page views and confirmed, successfully saved enquiries. It may read contact fields for customer matching: names, email addresses and phone numbers are normalized and hashed in your browser before transmission; country, city, region and postal code are normalized and sent without hashing. Hashing does not make these data anonymous. OpenAI may also receive an ad reference, a random browser reference, page and referrer URLs without query strings or fragments, timestamps and browser/network information. We do not add project notes, attached briefs, chat contents or lead identifiers to measurement events. Allowing this purpose also enables analytics and Google ad measurement, as explained in the choice. Measurement events opt out of future user-level personalisation. See OpenAI Measurement Pixel documentation.
PostHog measures an explicit set of page, case-study, program and form events when analytics is allowed. It uses anonymous browser identifiers, excludes contact details and raw URLs, and does not create person profiles. When analytics is allowed, masked session replay helps us understand navigation and improve the website. It records page layout, scrolling and interactions. Forms, contact details, project briefs, attachments and private chat content are excluded. Unexpected text and attributes are masked before transmission. Request bodies, headers, console messages, camera and microphone recordings are not captured. PostHog is hosted in the United States. LinkedIn Insight Tag loads only after an explicit Allow analytics choice under this notice, including for visitors in India. It measures LinkedIn advertising visits and accepted enquiries. LinkedIn receives the page URL, referrer, IP address, browser/device information and timestamp, and may set advertising cookies or a pseudonymous LinkedIn Ads ID. Our enquiry event sends only the conversion identifier, never contact details, notes, attachments or lead identifiers. Automatic analytics in India does not enable LinkedIn. Google Signals, Google advertising personalisation, Fathom Analytics and Microsoft Clarity remain disabled.
You can turn off analytics or Google ad measurement and still use the website and enquiry forms. Use the controls below to change this browser’s choices. Turning analytics off reloads the page to stop LinkedIn and stops future analytics collection by this website. Turning off Google ad measurement stops future Google ad sharing and clears accessible Google ad cookies and stored click identifiers. Neither action deletes information already received by a provider. A default setting in India is not recorded as your explicit consent.
AI Guide
Our AI guide sends your questions and recent conversation context to OpenAI to provide replies. Audio is sent while voice is active. You can stop voice with the mute button or close the chat. Please avoid sharing sensitive or confidential information.
We do not save full chat transcripts or audio recordings in our question-review store. We keep limited operational counts, including chat sessions, question topics, unanswered questions and visits to the client form, for up to 35 days. These counts contain no question text, contact details or raw IP addresses and are separate from website analytics. Chat content is blocked from session replay.
If the guide cannot answer, you can choose Share question for review. Only that question is saved privately for up to 30 days so our team can improve the guide. Questions containing detected contact details or project briefs are excluded. Our team reviews proposed answers before publishing them.
04 Legal Basis for Processing
If you are located in the European Economic Area or the UK, we process personal data under the following legal bases:
- Consent, for optional analytics where an affirmative choice is required and you choose to allow it.
- Legitimate interest, to respond to inquiries and operate our business.
- Legal obligation, where required by applicable law.
05 Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction or deletion of your information.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Request data portability where applicable.
California residents may also request disclosure of the categories of personal information collected and deletion of personal information, subject to legal exceptions.
Requests can be made by emailing info@lazyeight.design. We may need to verify your identity before fulfilling a request.
06 Sharing of Information
We may share information only in limited circumstances:
- With trusted service providers, such as hosting, analytics and email tools, who support website and communication operations.
- When required by law, regulation or legal process.
We do not sell or rent personal information to third parties.
07 Data Storage and Security
- Information submitted through our website is stored securely using industry-standard platforms.
- Inquiry data may be stored in email systems and internal Google Sheets used as an internal CRM.
- We take reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse or disclosure.
No system is completely secure, but we aim to minimise risk and exposure.
08 Data Retention
We retain personal information only for as long as necessary to:
- Respond to your inquiry.
- Evaluate or manage potential or ongoing engagements.
- Comply with legal or regulatory obligations.
You may request deletion of your information at any time.
09 International Data Transfers
Lazy Eight operates globally, with team presence in Dubai, New Delhi and New York City. Your information may be processed or stored in different jurisdictions depending on the tools we use.
We take reasonable steps to ensure data is handled in accordance with applicable privacy laws.
10 Cookies
You can withdraw OpenAI measurement and matching using Privacy Choices above without affecting the enquiry form. Turning off analytics or Google ad measurement also revokes this permission. Withdrawal stops future OpenAI measurement and matching and clears accessible first-party __oppref and __obref cookies. The Pixel requests a 30-day lifetime for an ad reference and a 365-day lifetime for its random browser reference; browser restrictions may shorten these. Withdrawal does not delete information already received by OpenAI.
We use temporary browser storage to keep enquiry retries consistent and prevent duplicate enquiry events. The enquiry form works independently of optional analytics.
We store separate analytics, Google ad measurement and OpenAI measurement with customer matching choices in this browser. Refusals remain in force until changed or browser storage is cleared; explicit approvals last up to 180 days. In India, analytics and Google ad measurement run by default in browsers without a refusal. OpenAI measurement and matching always require explicit current-purpose permission. Google Analytics may set first-party visit cookies. With Google ad measurement allowed, Google may set first-party advertising cookies, and we may store a valid Google ad click identifier in the private campaign attribution used for an enquiry. Turning off Google ad measurement clears accessible Google ad cookies and stored click identifiers. Turning off analytics clears our stored campaign attribution and accessible Google Analytics cookies. PostHog stores an anonymous browser identifier when analytics is allowed. Your browser settings also let you control or remove stored data.
11 Updates to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website, with the updated date noted at the top.
12 Contact
If you have questions about this Privacy Policy or how your information is handled, please contact: