Lazy Eight is a senior-led, remote-first brand practice working across India, the UAE and North America. We bring research, strategy, brand, design, technology and marketing together to build new brands and evolve existing ones.
For founders and leadership teams creating a new brand, vertical, sub-brand or revenue channel. We bring research, strategy, positioning, narrative and naming together with identity, packaging, websites, apps and go-to-market planning. Design and development move together through rollout, giving the business one coherent system from its first decisions to launch.
For established brands ready for their next chapter. We begin with a deeper immersion into the business, its audience and what is working, what is not, and what is worth keeping. Our recommendation defines the scope, which can include repositioning, naming, identity, tone of voice, packaging, digital experience and go-to-market rollout.