Lazy Eight is a senior-led brand practice founded by Nav Chatterji in 2016. We have registered offices in New Delhi, Dubai and New York, and we are remote first. Since 2016 we have worked with 400+ brands across India, UAE and North America, including Uber, Solana and Adidas.
We bring research, strategy, brand, design, technology and marketing together to build new brands and evolve existing ones.
For early-stage founders, venture capital firms, family offices and enterprises exploring new brands and revenue channels, such as sub-brands and new ventures. We bring research, strategy, positioning, narrative and naming together with identity, packaging, websites, apps and go-to-market planning. Design and development move together through rollout, giving the business one coherent system from its first decisions to launch. Brand Build runs up to three months.
For established brands ready for their next chapter. We begin with a deeper immersion into the business, its audience and what is working, what is not, and what is worth keeping. Our recommendation defines the scope, which can include repositioning, naming, identity, tone of voice, packaging, digital experience and go-to-market rollout.