Lazy Eight® - Privacy Policy & Terms of Use

01 Information We Collect

We may collect the following information when you interact with our website or contact us:

Personal information such as your name, email address, region and any information you choose to share through contact or inquiry forms.
Business information such as company name, role, project details, timelines and budget ranges if provided voluntarily.
For visitors in India by default, and elsewhere only after an affirmative choice, technical and usage information such as browser and device information, pages visited and a limited set of website interactions measured through Google Analytics and PostHog.

We do not knowingly collect sensitive personal data or information from children.

02 How We Use Your Information

We use the information you share to:

Respond to inquiries and evaluate potential engagements.
Communicate with you regarding your request or potential collaboration.
Maintain internal records and manage business operations.
Improve our website, content and user experience.

We do not sell your personal information and do not use it for unsolicited marketing or newsletters.

03 Analytics and Tracking Tools

Our analytics follow the same browser choice. Google Analytics loads by default for visitors in India unless this browser has an existing opt-out. For visitors elsewhere, it loads only after you select Allow analytics. It helps us understand visits, permitted campaign sources and how people use our enquiry forms.

We record an enquiry event only after the website confirms that the enquiry has been saved. Contact names, email addresses, notes, chat messages and attached briefs are not included in our analytics events. We exclude URL query strings, advertising click IDs and unapproved campaign values from these events.

PostHog measures an explicit set of page, case-study, program and form events when analytics is allowed. It uses anonymous browser identifiers, excludes contact details and raw URLs, and does not create person profiles. When analytics is allowed, masked session replay helps us understand navigation and improve the website. It records page layout, scrolling and interactions. Forms, contact details, project briefs, attachments and private chat content are excluded. Unexpected text and attributes are masked before transmission. Request bodies, headers, console messages, camera and microphone recordings are not captured. PostHog is hosted in the United States. LinkedIn Insight Tag loads only after an explicit Allow analytics choice under this notice, including for visitors in India. It measures LinkedIn advertising visits and accepted enquiries. LinkedIn receives the page URL, referrer, IP address, browser/device information and timestamp, and may set advertising cookies or a pseudonymous LinkedIn Ads ID. Our enquiry event sends only the conversion identifier, never contact details, notes, attachments or lead identifiers. Automatic analytics in India does not enable LinkedIn. Google Signals, Google advertising personalisation, Fathom Analytics and Microsoft Clarity remain disabled.

You can turn off analytics and still use the website and enquiry forms. Use the controls below to change this browser’s choice. Turning analytics off reloads the page to stop LinkedIn and stops future analytics collection by this website; it does not delete data already collected. A default setting is not recorded as your explicit consent.

AI Guide

Our AI guide sends your questions and recent conversation context to OpenAI to provide replies. Audio is sent while voice is active. You can stop voice with the mute button or close the chat. Please avoid sharing sensitive or confidential information.

We do not save full chat transcripts or audio recordings in our question-review store. We keep limited operational counts, including chat sessions, question topics, unanswered questions and visits to the client form, for up to 35 days. These counts contain no question text, contact details or raw IP addresses and are separate from website analytics. Chat content is blocked from session replay.

If the guide cannot answer, you can choose Share question for review. Only that question is saved privately for up to 30 days so our team can improve the guide. Questions containing detected contact details or project briefs are excluded. Our team reviews proposed answers before publishing them.

04 Legal Basis for Processing

If you are located in the European Economic Area or the UK, we process personal data under the following legal bases:

Consent, for optional analytics where an affirmative choice is required and you choose to allow it.
Legitimate interest, to respond to inquiries and operate our business.
Legal obligation, where required by applicable law.

05 Your Rights

Depending on your jurisdiction, you may have the right to:

Request access to the personal information we hold about you.
Request correction or deletion of your information.
Object to or restrict certain processing.
Withdraw consent where processing is based on consent.
Request data portability where applicable.

California residents may also request disclosure of the categories of personal information collected and deletion of personal information, subject to legal exceptions.

Requests can be made by emailing info@lazyeight.design. We may need to verify your identity before fulfilling a request.

06 Sharing of Information

We may share information only in limited circumstances:

With trusted service providers, such as hosting, analytics and email tools, who support website and communication operations.
When required by law, regulation or legal process.

We do not sell or rent personal information to third parties.

07 Data Storage and Security

Information submitted through our website is stored securely using industry-standard platforms.
Inquiry data may be stored in email systems and internal Google Sheets used as an internal CRM.
We take reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse or disclosure.

No system is completely secure, but we aim to minimise risk and exposure.

08 Data Retention

We retain personal information only for as long as necessary to:

Respond to your inquiry.
Evaluate or manage potential or ongoing engagements.
Comply with legal or regulatory obligations.

You may request deletion of your information at any time.

09 International Data Transfers

Lazy Eight operates globally, with team presence in Dubai, New Delhi and New York City. Your information may be processed or stored in different jurisdictions depending on the tools we use.

We take reasonable steps to ensure data is handled in accordance with applicable privacy laws.

10 Cookies

We use temporary browser storage to keep enquiry retries consistent and prevent duplicate enquiry events. The enquiry form works independently of optional analytics.

We store an explicit analytics choice in this browser. An opt-out remains in force until you change it or clear browser storage; an explicit opt-in lasts up to 180 days. In India, analytics runs by default in browsers without an opt-out. When you allow analytics, Google Analytics may set first-party cookies to distinguish visits, and we may store campaign attribution in this browser. When you turn off analytics, we clear our stored campaign attribution and Google Analytics cookies accessible to this website. PostHog stores an anonymous browser identifier in local storage when analytics is allowed. Turning analytics off stops future PostHog events and session recording. Your browser settings also let you control or remove stored data.

11 Updates to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website, with the updated date noted at the top.

12 Contact

If you have questions about this Privacy Policy or how your information is handled, please contact:

info@lazyeight.design