EVOO
Brand evolution for the New Delhi Italian restaurant
Positioning and brand strategy · Visual identity · Packaging · Website UI/UX and development · Go-to-market communication
EVOO is a New Delhi restaurant built around Italian food, craft and hospitality. The brief was a full brand evolution: sharpen its positioning and give the restaurant a more coherent identity across the places people discover, visit and take it home. The work needed to retain the character that made the experience familiar.
We brought positioning, brand strategy and the visual identity into one connected system. Packaging extended the restaurant experience beyond the table, while website UI/UX and development created a consistent digital presence. Go-to-market communication brought those elements together for the evolved brand's introduction.
EVOO went on to receive Italian Restaurant of the Year at the Delhiites Food & Nightlife Awards. The recognition celebrates the restaurant and its team, alongside our work to give the brand a clear, consistent expression across its customer experience.
Company milestone, for context only: Recognition Restaurant of the Year. EVOO's own news page lists Italian Restaurant of the Year at the Delhiites Food & Nightlife Awards. The page does not state the award year. This is distinct from its Times Food & Nightlife 2024 Best Pizza award.
Sector market context, not client revenue: India food services market, 2030 forecast floor, ₹1,200K Cr. Kearney and Swiggy, How India Eats 2025 report published January 2026: India food services market of US$78B in 2025, projected to exceed US$125B by 2030. Includes dining out and ordering in, not only Italian restaurants or EVOO revenue. The chart uses US$125B as the forecast floor. Published endpoints only. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.