Simple Energy®
- Sector
- Electric Mobility
- Program
- Brand Build
- Year
- 2020
Our contribution
- Logo unit
- Brand narrative
- Brand system
- Website UI/UX
- Go-to-market assets
Planned IPO
The Economic Times, 1 June 2026: reported plans to raise approximately ₹3,000 crore through an IPO targeted for the second half of FY28 (October 2027 to March 2028). Proposed raise, not company valuation or completed funding. Filing timelines and final issue size were still to be clarified. Checked 23 September 2026.
Brief
Simple Energy came to us with the ambition to build one of India's leading electric mobility brands. The team had a new business and a clear sense of where it wanted to go. It needed a recognisable identity and a digital presence that could introduce its scooters to riders across the country and earn their confidence.
We created the logo unit, shaped the brand narrative and built a visual system that could work across the business. We carried the identity into website UI/UX and go-to-market assets, bringing the same character to the way people discovered the brand, explored its products and encountered it at launch.
In June 2026, Simple Energy raised ₹250 crore to support its expansion. It also outlined plans for a roughly ₹3,000 crore IPO in the second half of FY28, marking the next stage of its ambition to become a major Indian mobility business.
Our contribution was brand and digital experience, not vehicle engineering or manufacturing.
Project film
Opportunity
₹32K Cr
India electric scooter market, 2034 forecast Source ↗
IMARC, India Electric Scooter Market, 2026-2034 edition. US$1.46B in 2025 and US$3.32B forecast for 2034. Category estimates, not Simple Energy revenue or an outcome of our work. Only published endpoints are plotted; the line is visual continuity, not annual estimates. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.