Blue Tokai®

Blue Tokai came to us with a single cafe and a clear ambition: to take great coffee from India's estates to people across the country. The founders had built something people loved in person. The next step was to make that same coffee, its provenance and the experience around it accessible well beyond the cafe.

We designed and developed their e-commerce website, giving the brand a way to sell directly across India. We refined the existing brand system, created supporting collaterals, and helped with go-to-market planning and assets. Investor presentations gave the founders a clearer story as they sought the capital to scale.

Blue Tokai has since become one of India's leading specialty coffee brands, with a national footprint and a presence in Japan and the UAE. Its May 2026 funding round valued it at approximately US$235 million, far from the single cafe where we began.

The core mandate was digital. Blue Tokai had an existing identity; this was not its original logo or a full corporate rebrand.