Hyperloop One
Brand strategy, digital experience and communication for the India launch
Brand strategy and positioning · Website UI/UX and development · Print collateral · Go-to-market communication
Hyperloop One was preparing to introduce a new form of high-speed transport to India. Our mandate was to help launch the brand in the market, translating a complex technology into a clear proposition for government, industry and the public. The proposed Pune to Mumbai corridor gave that ambition a specific local context.
We brought brand strategy, positioning and the digital experience together around the India launch. Website UI/UX and development made the proposition easier to explore, while print collateral and go-to-market communication gave the team a consistent way to present it across audiences, channels and conversations.
In 2019, Maharashtra selected the Virgin Hyperloop One and DP World consortium as Original Project Proponent for the Pune to Mumbai corridor. The proposal did not become an operating service. Hyperloop One subsequently ceased operations in December 2023.
The work supported the India brand launch. The proposed Pune to Mumbai corridor did not become an operating service. Hyperloop One ceased operations in December 2023.
Company milestone, for context only: Growth Wins India Corridor. Virgin Hyperloop One, 18 September 2019: Maharashtra approved the Virgin Hyperloop One and DP World consortium as Original Project Proponent for the proposed Pune-Mumbai corridor. This was a project-development milestone, not an operating corridor or completed construction contract.
Sector market context, not client revenue: India public transportation market, 2030 forecast, ₹417K Cr. Grand View Research: India public transportation market revenue of US$22,504.5M in 2023 and US$43,389.2M forecast for 2030. Broad public transportation, not a hyperloop-only market or Hyperloop One revenue. Published endpoints only. Checked 5 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.