NomNom began as a whiteboard conversation—a dairy startup born from a desire to bring clean, honest milk to modern Indian households. In an industry full of synthetic claims and superficial branding, the founders wanted to build something real: a farm-to-table brand rooted in traceability, minimal processing, and quiet integrity.

We partnered with them from day zero. From early brand strategy and positioning to naming, visual identity, packaging, and digital experience—we helped give NomNom its voice, its look, and its soul. Every element of the brand was designed to feel calm, grounded, and deeply human.

The design system was built on restraint. The logomark carried rural familiarity with a modern edge. A muted palette nodded to freshness and simplicity. Packaging was minimal and tactile—anchored by a custom illustration system that came alive when multiple bottles were placed side by side, forming a pastoral panorama across products. It was a quiet reward for the conscious customer.

NomNom entered the market with clarity—and impact. Its message resonated instantly, leading to an early acquisition by a major Indian FMCG group. For Lazy Eight, it marked the rare end-to-end arc we love most: shaping a brand from first sketch to final scale. A reminder that in an age of noise, simplicity—when done with precision—can still be the loudest move of all.