NomNom®

NomNom was one of the early brands seeking to open up India's premium milk market. Its proposition was a higher-priced product delivered directly to the door. The challenge was to give people a clear reason to choose it, building trust in a new brand within an everyday category.

Our Brand Build engagement brought naming, positioning and the brand system together from scratch. We carried that direction into packaging and website UI/UX, shaping how people would discover the brand and understand its offer. Go-to-market strategy connected the story across the touchpoints planned for launch.

Before launch, NomNom was acquired by an FMCG conglomerate. The work had brought the proposition, packaging and digital experience into one coherent brand, ready for its next chapter before it reached the market.