Sabyasachi is one of India’s most iconic fashion houses, globally admired for its rich visual language, deep-rooted craftsmanship, and uncompromising dedication to heritage and quality. When the team prepared to launch a new sub-brand—Sabyasachi Jewelry—they were clear: this wasn’t just an extension, it was an evolution. And it had to be launched with the same care, clarity, and creative conviction as the brand itself.

We were brought in to help that vision take digital form.
Sabyasachi already had an exceptional creative team in-house—masters of visual direction, photography, and storytelling. Our role was to complement, not compete. We focused on what we do best: translating brand magic into digital experience. From early strategy discussions to UI/UX design systems, motion design, and website development, we brought the technology and structure needed to make Sabyasachi Jewelry feel as intentional online as it did offline.

This was a true creative collaboration—more jazz band than assembly line.
Their team led with visual intensity. Ours followed through with precise execution and thoughtful interface design. Every detail was considered: how the jewelry would feel in motion, how the site would respond to scroll, how luxury could translate seamlessly into interaction.

The result was a digital presence that matched the artistry of the brand.
Sabyasachi Jewelry launched with elegance and edge—rooted in heritage, resonating with modern luxury audiences across the world. More than a website, this was the digital stage for a new chapter in an already legendary brand story.