Sabyasachi®

Sabyasachi was already one of India's most recognised couture houses when they came to us with an ambition beyond clothing. The next chapter was jewellery: carrying the house's craft, cultural depth and distinctive point of view into a new category. It needed to feel unmistakably Sabyasachi, with a digital presence to match.

We helped shape the positioning for the jewellery launch and translated it into the website, from UI/UX design through development. Alongside their marketing team, we created go-to-market assets that carried the same thinking across the launch, giving the collection a digital setting as considered as the pieces.

Jewellery is now a core part of the business. In August 2026, founder Sabyasachi Mukherjee put annual jewellery revenue at around ₹200 crore, roughly a third of the brand's turnover. A new category had become a major pillar of the house.

The engagement used the house's existing creative direction. It was not a new Sabyasachi identity.