Planet School is a radical rethinking of what education can be. An experimental, tuition-free high school where students don’t just study the world—they build it. With campuses that include a repurposed schooner, forest communities, and urban innovation labs, the school offers immersive, real-world learning environments designed to tackle “planet-sized” challenges head-on.

We were brought in at inception to help shape the brand from the ground up. This was part of Lazy Eight’s growing presence in North America—and a perfect fit for our zero-to-one ethos. We were drawn to the founding team’s bold vision: not just to rebrand school, but to reimagine the very concept of what learning should feel like in the 21st century.

The visual identity embraces playful rebellion. We combined retro-futurist elements with a bold, modern design language that feels adventurous and alive. The brand system was built to inspire students, intrigue parents, and attract like-minded educators—using vibrant colors, expressive typography, and illustration-forward storytelling to bring the school’s vision to life.

Beyond branding, we helped express the curriculum itself. From a dynamic website and motion graphics to printed learning materials and merchandise, we designed tools that reflect the energy and inventiveness of the classroom experience. Planet School now stands as a proof point for what happens when ambitious education meets ambitious design—and marks an important milestone in Lazy Eight’s mission to support visionary founders in North America.