Gameskraft is one of India’s largest gaming platforms—a homegrown giant behind breakout titles like RummyCulture and Gamezy. But unlike most industry unicorns, Gameskraft reached the billion-dollar milestone without outside capital. When the team approached us, they weren’t just looking for a rebrand—they wanted a visual identity that matched the scale of their ambition and could anchor their next decade of growth.

We were instantly drawn to their clarity and hunger. The design and leadership teams knew exactly what they wanted: a brand that felt futuristic, flexible, and instantly iconic. They were thinking well beyond India—this was about building a global gaming brand from the ground up, with all the polish and scalability to back it.

The identity system draws from the essence of play. Inspired by the universal language of the play button, we crafted a sleek, minimal monogram that feels both modern and timeless. Every detail of the system—from typography and color to motion behavior—was designed to resonate with gamers while staying adaptable across screens, platforms, and products.

For Lazy Eight, this was a founder-first brand built for scale. The result is a high-performance identity for a high-growth company—designed not just to look good today, but to evolve with the brand as it expands globally. Gameskraft now stands as a rare story of bootstrapped success in gaming, and we’re proud to have helped sharpen its voice for the world stage.