Westpoint Mall is more than Sikkim’s first mall—it’s a cultural landmark for a region on the rise. As East India becomes a new epicenter for youth-driven creativity and expression, Westpoint set out to create more than just a commercial center. It would be a space for community, culture, and modern lifestyle to come together—anchored in retail, but designed to inspire.

We joined the journey at zero. From naming and branding to signage, spatial identity, digital presence, and go-to-market—we built every layer of the Westpoint experience. What drew us in was the founders' ambition: to create a space that could define a generation’s sense of place, identity, and aspiration in one of India’s most dynamic emerging regions.

The brand is vibrant, youthful, and joyful by design. We crafted a bold, playful visual language using confident typography, striking color palettes, and movement-inspired motifs. This energy extended into print collateral, in-mall visuals, environmental signage, and advertising systems—creating a unified aesthetic that’s at once stylish and welcoming.

Online, the vibe continues. The website mirrors the physical space’s vitality, with bold layouts, fluid UX, and youth-focused content. Across touchpoints—digital campaigns, performance marketing, and motion design—the brand speaks with clarity and spark. Today, Westpoint Mall stands as a symbol of modern Sikkim: vibrant, forward-facing, and deeply rooted in place.