Istaka is on a mission to become India’s largest producer of outdoor tiles—a category that has long been dominated by functional, uninspired players. From day one, the founders came in with clarity: they didn’t just want to participate in the industry—they wanted to define it. What followed was a classic Lazy Eight 0>1 engagement, rooted in bold ambition and executed with precision.

We partnered with the team from the very beginning. From naming and identity to product positioning, print systems, and packaging—we built the Istaka brand from scratch. Inspired by the idea of strength, texture, and permanence, we developed a visual language that felt grounded and architectural. We emphasized materials you can feel—bringing texture into everything from business cards to brochures.

The digital experience had to be equally robust. We helped design and develop what is arguably one of the most advanced websites in its category—a full web application capable of showcasing an extensive SKU library, with smart navigation, filters, and a seamless backend. This wasn’t just a marketing site—it was built to support scale, operations, and discovery.

The result is a challenger brand built to lead. Today, Istaka stands out with a bold brand presence and a best-in-class digital platform—positioning it as the go-to name for modern, durable outdoor tiling solutions. For Lazy Eight, it was the perfect kind of 0>1: where bold vision meets tactile design, and deep infrastructure meets storytelling at scale.