When Diageo India prepared to mark 125 years of heritage, they set out to launch something exceptional: a limited-release, reserve cask single malt under the MacDowell’s banner—the world’s largest-selling whisky brand. The release was not just a tribute to history, but an invitation to reimagine the future of Indian spirits through craftsmanship and storytelling.

We were brought in to help shape that story—and bring it alive online. Within the larger Diageo system, this was a rare zero-to-one moment: a new brand being born within an established legacy. We collaborated closely with Diageo’s internal creative and design teams, working in lockstep to craft a compelling brand narrative for the launch and translate that into an immersive digital experience.

The result was an award-winning website inspired by the Sahyadris—the dramatic mountain range where the single malt is distilled. Through rich imagery, nuanced motion, and fluid UX, the digital platform transported users into the mist-drenched origins of the spirit. The design captured both exclusivity and earthiness—reflecting the liquid’s rare character and regional story.

For Lazy Eight, this was a model enterprise engagement. It showed how even the world’s largest brands can launch with startup agility when supported by the right creative collaboration. This wasn’t just a microsite—it was an experience that connected history, geography, and taste through interactive storytelling, helping Diageo India stake its claim as a leader in modern spirits branding.