When Simple Energy approached us, we set out to craft a brand system that would convey their future-proof vision across multiple touchpoints—from product design and manufacturing facilities to in-vehicle dashboard interfaces. The resulting identity features an “S” mark that cleverly doubles as a lightning bolt, symbolizing electricity and forward motion. A custom futuristic typeface and a minimalist black, white, and grayscale palette support a sleek, dynamic look, ensuring the brand speaks to innovation, efficiency, and sustainability.