We’re aDesign StudioRethunk.

Welcome to Lazy Eight, a design firm reimagined, sent back in time to transform brands into enduring cultural icons.

We design brands and digital products that trend massively at launch and are strategically positioned for robust perennial growth long after our work is done. We have enthusiastically sat at the lunch tables of pre-launch startups, established companies, and Fortune-500 companies.

In our view, beautiful visual design and technological excellence are inseparable, so you’re forgiven if you assumed we are just a dev shop based on the code we deploy. We are also obsessively forward-thinking and we employ data for our clients like it’s a cheat code.

Sound like a date? We would love to hear from you and see if we’re a match.

Our Services

Since launching in 2016 in New Delhi, we have exported India’s creative genius to offices in New York and Detroit while serving over 350 global clients. As the fastest growing design studio from the largest marketplace on Earth, we know what it takes to stand out.

We are what the industry calls “full-stack,” meaning we build technically complex products (think Alan Turing with a LEGO set) and create addictively beautiful brand experiences at the same time. Did someone say something about walking and chewing gum?

Before we dive into any project, we partake in a little ritual known as the "Immersion Exercise." Think of it as a creative compass calibration where we identify your brand’s North Star and lay the creative groundwork for our collaboration.

While this exercise helps us get to know you and your goals, all of our clients have loved it as an opportunity to reflect on what their brand actually stands for. Good juju all around.

During this exercise, we cover:

  • Keyword analysis
  • Target group and persona development
  • Competitor audit and positioning
  • Brand prism definition
  • Aesthetic mood board and voice definitions
  • Primary KPI (Key Performance Indicators) and OKR (Objectives and Key Results) definitions for your brand and the project.

Enter the realm of brand naming, where first impressions reign supreme and the right title can make or break an introduction. A top-notch name must be many things at once: unforgettable, a breeze to pronounce, an authentic embodiment of your brand's values and mission, and a magnetic force that keeps customers returning. During this exercise, we cover the following:

  • Name analysis
  • Root and brand tie-back logic
  • Brand story
  • Visual mood board
  • Domain and ™ search

Ah, the harmonious marriage of brand and product. Every interaction presents an opportunity to showcase your brand's values, voice, and unique point of view. Fear not, for we can either conjure a brand identity from the depths of our creative cauldron or give an existing one a magical makeover. We consider the full panorama, discerning and designing how your brand looks, feels, sounds, and behaves. Behold our typical deliverables when embarking on a branding exercise:

  • Brand System: logo unit, font system, color system, brand voice
  • Brand Extensions: stationary, signage, business cards…all required brand touch points
  • Brand guidelines and playbook

We relish the opportunity to meld design and functionality in the physical realm. Being able to take your brand off of a screen and into the hands of users is an amazing engagement opportunity. It is a chance for customers to get to know you better above and beyond the product experience itself.

We create product packaging that's memorable, functional, and environmentally innovative. During this exercise, we cover the following:

  • Packaging system
  • Information architecture
  • Open key line dimensions per the manufacturer’s requirement
  • Packaging guidelines

The approach we take to designing digital products puts the user experience above all other considerations. This is not always obvious—as a business, you may have a goal for visitors to your website that is different from theirs. That is where great design comes in. We also believe that great design gives users something they did not know they wanted. We work with clients to create digital experiences that delight customers and leave them thinking “Wow, that was awesome” in addition to accomplishing your business goals.

Want a fun, quick example? Check out our 404 error page, which is usually something a user dreads. Our process and deliverables customarily entail the following:

  • Sitemap and user persona flow analysis
  • Wireframing
  • Information architecture
  • Core UI language and UI kit definition
  • Responsive UI design
  • Motion and animation design
  • UX copywriting
  • Prototyping
  • UI style guide
  • Post-build testing and design audit

Just like web UI/UX, a splendid app design will delight users while getting them to their objective while simultaneously advancing your business goals. We exceed industry standards in device compatibility, load times, and user accessibility. We have designed apps for “dumb” phones on 2G networks in rural India as well as the latest iPhone in the heart of Manhattan, even customizing the experience of each. No matter where your customer is, their experience will be a fast and responsive breath of fresh air. Our process and deliverables include:

  • App map and user persona flow analysis
  • Wireframing
  • Information architecture
  • Core UI language and UI kit definition
  • Responsive UI design
  • Motion and animation design
  • UX copywriting
  • Prototyping
  • UI style guide
  • Post-build testing and design audit

First, kudos to you for diving into our seventh drop down menu of the services we offer. Here is a little easter egg for your efforts (a tool we built for internal note taking). You are obviously looking for some serious technical bona fides. Excellent…*cracks knuckles.*

Where most design shops are heavy on creative and light on backend implementation, we bring India’s best technical talent into our batcave to enable the creative work we produce. Some clients have hired us for our technical skill alone to fix work done by others, only to be blown away and go on to work with us on additional projects from scratch. We pride ourselves on our technical prowess and frequently deploy projects just for fun in order to keep our tools sharp. For example, we have been displeased with the security and reliability of existing CMS offerings, so we wrote our own. Our development stack lineup includes:

  • Front end: HTML5, Angular 7+, React, Flutter, React Native, Gulp, Nuxt.js, Jquery, bootstrap, CSS3, SASS, Tailwind
  • Backend: PHP5, Laravel, Strapi, Node js, Custom CMS
  • Ecommerce: Shopify, Woo Commerce, Elementor, Laravel.
  • Mobile: Native: Android, iOS. Flutter, JavaScript frameworks (e.g. React Native, Ionic, PhoneGap, etc.)

Welcome to our brand alchemy lab, where we craft digital growth potions that propel your customers to take up the banner and become enthusiastic champions of your brand. We acquired one of India’s best digital marketing firms, Dhasoo, to augment our own team, so we can confidently say we have one of the most capable marketing firms on Earth. Our deliverables typically cover:

  • Online campaign visuals and copy
  • Platform management
  • Performance marketing
  • SEO / SEM / Google Ads
  • Email marketing
  • Print marketing collateral as required

Occasionally, we step in to bolster another company's existing team, adding a sprinkle of our magic to the mix. In such collaborations, we function as a versatile creative team leading internal projects, unique initiatives, and supporting the client's existing design and engineering departments. Part of the value that clients have gushed about is that we imbue their existing teams with many of the design principles that we worship at Lazy Eight so that even after the engagement is over, there is some Lazy Eight fairy dust left behind.

These kinds of partnerships typically involve long-term annual contracts with bespoke staffing, steering clear of project-based arrangements. They almost always arise out of previous project work. We love it when clients come back for a second helping.

Our Virtual Studio

We are a fully distributed and remote design studio and have been since 2016. We're also pseudonymous (had to spell check that one). Below is our real-time virtual design studio, where you can catch a glimpse of who's currently working, what they’re working on, and where they're beaming in from when this page loaded at .

Principal #3399ff

New Delhi

Working on: Strategy

#9999cc

Aleppey, India

Working on: Design

#ff0099

New Delhi, India

Working on: Operations

#e0000e

Hyderabad, India

Working on: Engagement Management

#669999

Ajmer, India

Working on: Design

#ffcc66

Belgaum, India

Working on: Motion

Principal: #bb8888

Ranchi, India

Working on: Design

#00bbaa

Pune, India

Working on: Design

#33cc55

Hyderabad, India

Working on: Growth

Associate: #cc99ee

Cochin, India

Working on: Design

#0033aa

Bantwal, India

Working on: Growth

#009999

New Delhi, India

Working on: Development

Principal: #cccc00

Cape Town, South Africa

Working on: Development

#ff6600

New Delhi, India

Working on: Development

Principal: #7777ee

Vadodra

Working on: Copy

#ff00ff

New Delhi, India

Working on: Design

Principal: #ff6666

New Delhi

Working on: Operations

#ff9966

Kolkata, India

Working on: Development

#aa00bb

New York City, USA

Working on: Sales

#99cc99

New Delhi, India

Working on: Accounts

#99cccc

New Delhi, India

Working on: Accounts

#77aaee

Hyderabad, India

Working on: Copy

#99cc88

Hyderabad, India

Working on: Growth

#00aabb

Bozeman, USA

Working on: Sales

Our Beach (Lab)

When our team members are not busy with client projects, they work on their own design experiments, side hustles, and passions—and we support them. Since "labs" are a bit *meh*, we decided to create a virtual beach instead. Below you can peek into what beach projects our sloths are working on when this page loaded at .

#3399ff

New Delhi, India

Lab Project: Crumple

#9999cc

Aleppey, India

Lab Project: ATO

#e0000e

Hyderabad, India

Lab Project: Wildflowing

#bb8888

Ranchi, India

Lab Project: Sloth Font

#00bbaa

Pune, India

Lab Project: Lazy Link

#aa00bb

New York City, USA

Lab Project: Gigopost

#cc99ee

Cochin, India

Lab Project: ATO

#cccc00

Cape Town, South Africa

Lab Project: Lazy Link

#ff9966

Kolkata, India

Lab Project: Crumple

#00aabb

Bozeman, USA

Lab Project: The Planet School

Recognition

We are honored to have been recognized by some of the sharpest eyes in the biz. While we love winning accolades, we are most proud of the praise from our clients. We pride ourselves on radical transparency with our clients and stand behind our process so confidently that we do something no other design firms do: we cap our fee. We keep working until the job is done.

 350+ Clients Globally 350+ Clients Globally 350+ Clients Globally 350+ Clients Globally

We Heart Startups

Our early stage clients have raised from investors such as: