In a contemporary reimagining of Nirma, our team embarked on a concept design exercise centered around extreme sustainability. Embracing eco-friendly practices, we redesigned the iconic Nirma logo using minimalist outlines to conserve ink. The packaging was transformed to feature predominantly white backgrounds with minimal ink usage, and we introduced kelp-based biodegradable materials for laundry pods, ensuring both recyclability and biodegradability. Additionally, we incorporated upcycled Khadi fabrics for tote bags, further emphasizing our commitment to environmental responsibility.