Istaka aims to become India’s largest producer of outdoor tiles, setting a new standard in both design and manufacturing. As a disruptor in the construction and home improvement sector, Istaka recognized the importance of a striking, future-forward brand identity to stand out in a crowded market and connect with modern consumers.

Istaka aims to become India’s largest producer of outdoor tiles, setting a new standard in both design and manufacturing. As a disruptor in the construction and home improvement sector, Istaka recognized the importance of a striking, future-forward brand identity to stand out in a crowded market and connect with modern consumers.

ISTAKA®

ISTAKA®

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We spearheaded Istaka’s 0>1 strategy, handling everything from naming and branding to UI/UX and website development. Inspired by the concept of strength and reliability—core tenets of any building material—we created a bold, memorable name and visual identity. The brand assets extended across print collateral, packaging, and a dynamic online presence, ensuring consistency at every touchpoint. Through collaborative workshops and rapid prototyping, we delivered a sleek, user-friendly website that showcased Istaka’s innovative products and commitment to quality.

ISTAKA®

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We spearheaded Istaka’s 0>1 strategy, handling everything from naming and branding to UI/UX and website development. Inspired by the concept of strength and reliability—core tenets of any building material—we created a bold, memorable name and visual identity. The brand assets extended across print collateral, packaging, and a dynamic online presence, ensuring consistency at every touchpoint. Through collaborative workshops and rapid prototyping, we delivered a sleek, user-friendly website that showcased Istaka’s innovative products and commitment to quality.

We spearheaded Istaka’s 0>1 strategy, handling everything from naming and branding to UI/UX and website development. Inspired by the concept of strength and reliability—core tenets of any building material—we created a bold, memorable name and visual identity. The brand assets extended across print collateral, packaging, and a dynamic online presence, ensuring consistency at every touchpoint. Through collaborative workshops and rapid prototyping, we delivered a sleek, user-friendly website that showcased Istaka’s innovative products and commitment to quality.

The comprehensive brand system and digital launch established Istaka as a serious contender in the outdoor tile industry. Customers and partners alike found clarity in the messaging and confidence in the modern aesthetic, leading to accelerated market traction. Armed with a compelling brand story and robust digital platform, Istaka is well-positioned to fulfill its vision of becoming the go-to name for outdoor tiling solutions in India—and beyond.

The comprehensive brand system and digital launch established Istaka as a serious contender in the outdoor tile industry. Customers and partners alike found clarity in the messaging and confidence in the modern aesthetic, leading to accelerated market traction. Armed with a compelling brand story and robust digital platform, Istaka is well-positioned to fulfill its vision of becoming the go-to name for outdoor tiling solutions in India—and beyond.

/some of our Previous Clients

we

remote.

Lazy Eight®

All Rights Reserved

©2016-2025

/some of our Previous Clients

we

remote.

Lazy Eight®

©2016-2025

/some of our Previous Clients

we

remote.

Lazy Eight®

All Rights Reserved

©2016-2025

ISTAKA®

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