We spearheaded Istaka’s 0>1 strategy, handling everything from naming and branding to UI/UX and website development. Inspired by the concept of strength and reliability—core tenets of any building material—we created a bold, memorable name and visual identity. The brand assets extended across print collateral, packaging, and a dynamic online presence, ensuring consistency at every touchpoint. Through collaborative workshops and rapid prototyping, we delivered a sleek, user-friendly website that showcased Istaka’s innovative products and commitment to quality.