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BRAND ROOT
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MOTION SYSTEM
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ABOUT CAPFORT®
Capfort Ventures is a new India-focused growth fund, established to invest in high-potential technology startups across various sectors including deeptech, cleantech, B2B tech, logistics, and healthtech. The firm aims to support pre-Series A stage companies with valuations within Rs 100 crore. Spearheaded by Abhimanyu Bisht and Kavit Sutariya, Capfort Ventures is dedicated to driving India's next decade of growth through technological innovation.
BRAND APPLICATION
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BRAND APPLICATION
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OBJECTIVE
Our collaboration with Capfort Ventures aimed to create a future-forward brand system and develop a comprehensive UI/UX design for their new website. The goal was to reflect the potential and innovation of India through a modern and visually appealing brand identity. The design needed to encapsulate a forward-looking ethos while remaining rooted in Indian culture and aesthetics.
WEB UI UX DESIGN
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WEB UI UX DESIGN
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MARKETING SYSTEM
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MOTION SYSTEM
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RESULT
The resulting brand system for Capfort Ventures features a modern, flat design centered around a motif of a fort, symbolizing strength and stability. This primary symbol was chosen to represent the firm’s foundational support for startups. The visual language was further enhanced with a collage-based approach, blending elements of India’s rich heritage with futuristic imagery, effectively capturing the dual themes of tradition and innovation. The new website embodies a sleek, modern look with a user-friendly interface that incorporates full-bleed visuals and interactive elements. The design strategy focused on providing an engaging and seamless user experience, ensuring ease of navigation and access to information about the fund's objectives, portfolio, and investment philosophy. This comprehensive branding and digital overhaul positions Capfort Ventures as a leading force in the venture capital landscape, highlighting their commitment to fostering groundbreaking technologies and supporting the next wave of Indian entrepreneurs
