At Lazy Eight, we were entrusted with a transformative rebranding that would capture AEREO’s future-forward ethos and embody the untapped potential of drone technology. Drawing inspiration from aerodynamics, we integrated motifs like feathers and birds, anchored by the infinity sign to symbolize limitless possibilities and fluid motion. A palette of sky-inspired blues hinted at the open expanse where AEREO’s drones operate, while the overall visual language was refined to be cutting-edge and forward-looking. To balance this modernity with a serious tone, we introduced terrain patterns into print materials—highlighting AEREO’s core operational domains.