Typo
Brand and digital launch for a Hyderabad-based hard seltzer brand
New brand identity · Launch support · Website UI/UX · Go-to-market communication
Typo is a Hyderabad-based hard seltzer brand created for a new generation of adult drinkers in India. The brief was to build a new brand for Gen Z: youthful, bold and distinctly modern. It needed to make an emerging drinks category feel familiar, with a bright, colourful personality that would stand out wherever its audience spent time.
We helped shape the new brand and its launch, bringing the identity and website UI/UX into one consistent experience, with support on go-to-market communication. The digital presence carried the same bold character online through playful typography, bright colour and motion. The aim was a modern brand that felt easy to discover and hard to forget.
Typo sold one million bottles in its first year, expanding from Hyderabad into Goa and other social destinations. Its website received an Awwwards Honorable Mention in July 2022, recognising the brand's distinctive digital experience.
First-year sales of one million bottles and expansion from Hyderabad into Goa are first-party engagement information supplied by Lazy Eight. They have not been independently verified here and are not presented as results caused solely by the design work.
Company milestone, for context only: First-year Sales 1M bottles. First-year sales of one million bottles and expansion from Hyderabad into Goa are first-party engagement information supplied by Lazy Eight. They have not been independently verified here and are not presented as results caused solely by the design work.
Sector market context, not client revenue: India ready-to-drink cocktails market, 2033 forecast, ₹3,119 Cr. Grand View Research: US$85.9M in 2025, US$102.7M estimated in 2026 and US$324.9M forecast for 2033. CAGR 17.9% for 2026-2033. Adjacent RTD cocktails category, not hard-seltzer-only sales or Typo revenue. Checked 9 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.