InstaLimb is a revolutionary medtech startup on a humanitarian mission. Founded in Japan by Yutaka Tokushima, InstaLimb leverages 3D printing and advanced socket design to make prosthetic legs accessible to the 53 million people worldwide who need them. Their goal is ambitious and deeply human: to transform prosthetics from a luxury into a basic human right.

This was Lazy Eight’s first engagement with a Japanese brand— and it became one of our most meaningful zero-to-one builds. We were drawn to InstaLimb’s dual commitment to innovation and social good—an intersection where design can drive real-world impact. Our scope spanned the full brand ecosystem: rebranding, positioning, print systems, packaging, website UX/UI, and GTM strategy.

The new identity balances precision with empathy. Inspired by the company’s ball-and-socket mechanism, the logo evokes movement and care. A palette of grayscale and warm peach orange blends technical clarity with human warmth, while the digital experience incorporates immersive videos and subtle animations to tell both the scientific and emotional story of InstaLimb.

Today, InstaLimb stands as a beacon of accessible healthcare innovation. With a refined brand and digital foundation, they’re equipped to scale their impact across continents. For Lazy Eight, this wasn’t just about building a medtech brand—it was about helping a mission take flight, and setting a new precedent for what technology rooted in empathy can look and feel like.