Instalimb
Brand evolution and digital presence for the prosthetic-care technology business
Positioning · Brand system and visual identity · Packaging · Digital communication · Website UI/UX, design and development · Go-to-market communication
Instalimb brings Japanese technology to prosthetic care in India and other markets. The brief was to evolve its brand for a business working across healthcare, technology and everyday mobility. It needed a clear, approachable identity that could communicate its purpose to patients, clinical partners and the wider market.
We developed the positioning and brand system, bringing identity, packaging and digital communication into one consistent language. Website UI/UX, design and development translated that system into the online experience. Go-to-market work helped introduce the evolved brand across its key customer and partner touchpoints.
In March 2025, Instalimb announced approximately ¥1.1 billion in a Series B extension. The funding supported expansion of its prosthetics business across India and other international markets, marking a subsequent milestone for the company.
Company milestone, for context only: Latest raise ¥1.10 BN. Instalimb company press release, 26 March 2025: approximately ¥1.1B raised through a Series B extension, bringing cumulative funding to ¥2.13B. Amount is Japanese yen, not US dollars or company valuation. A later May 2026 financing announcement does not disclose an amount.
Sector market context, not client revenue: Global prosthetics & orthotics market, 2033 forecast, ₹91,200 Cr. Grand View Research: global prosthetics and orthotics market of US$6.8B in 2025, US$7.1B in 2026 and US$9.5B forecast for 2033. Broad global category including orthotics, not India-only prosthetics or Instalimb revenue. Published observations and forecast only. Checked 5 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.