DAG
Digital platform, catalogue and publishing tools for the Indian art institution
Website UI/UX · Front-end and back-end development · Content management system · Artwork cataloguing · Collection and editorial publishing · Digital go-to-market rollout
DAG brings Indian art to audiences through its collections, exhibitions and scholarship. The brief was to transform its digital presence, making an extensive catalogue easier to explore and giving its team the tools to manage it. The new platform needed to support the depth of the collection and the institution's ongoing publishing work.
We designed and built the website, connecting the front-end experience with the back-end infrastructure and a full content management system. Artwork cataloguing, collection content and editorial publishing came together in one platform. We also supported the digital go-to-market rollout, helping DAG introduce the new experience to its audiences.
The work gave DAG a digital foundation for sharing its art, exhibitions and stories with a wider audience. In February 2026, the institution received Gallery of the Year at the NDTV Masterstroke Art Awards, recognising its contribution to India's art landscape.
Company milestone, for context only: Recognition Gallery of the Year. NDTV Masterstroke Art Awards, 15 February 2026: DAG received Gallery of the Year. Recognition of the institution, not an outcome attributed to this digital engagement.
Sector market context, not client revenue: India online art market, 2033 forecast, ₹4,812 Cr. Grand View Research, India Online Art Market Outlook. Published revenue: US$238.2M in 2024; US$501.3M forecast in 2033. Online art sales in India, not the whole Indian art market or DAG revenue. Only published endpoints are plotted; connecting marks are not annual observations. Checked 5 October 2026. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.