431-88
Brand foundation and Shopify commerce for Shweta Kapur’s contemporary fashion label
Brand strategy · Naming · Visual identity · Content · Packaging · Shopify commerce
431-88 is Shweta Kapur's contemporary ready-to-wear label, shaped by a distinct point of view on Indian fashion. The brief was to build a coherent brand around that perspective, giving the clothes a recognisable setting across physical and digital touchpoints. The identity needed to express confidence and restraint while leaving room for each collection to lead.
We brought strategy, naming and visual identity together, then carried the direction into content, packaging and Shopify commerce. Typography, proportion and a pared-back visual language gave the label a consistent expression. The digital experience balanced editorial storytelling with clear product discovery and a straightforward path to purchase.
The result was a connected foundation for presenting collections and reaching customers. Today, 431-88's official stockist list includes retailers in India and overseas, reflecting a broader presence for the label.
Company milestone, for context only: Expansion London, Singapore. Official 431-88 stockist list, checked 9 October 2026: London stockists include Aashni & Co.; Singapore includes Melange. Confirms retail availability in both markets, not the date of expansion or owned-store openings.
Sector market context, not client revenue: India luxury fashion market, 2034 forecast, ₹146K Cr. IMARC Group, India Luxury Fashion Market, 2026-2034 edition. US$9.85B in 2025; US$15.17B forecast for 2034. A broad category including apparel, footwear and accessories, not the label's addressable market or revenue. INR display uses a fixed approximate ₹96 per US$; this is not a historical exchange rate or a currency forecast. K Cr means thousand crore.