Building on Uber’s existing design guidelines, our primary goal was to craft user interfaces and online experiences that resonated with audiences in India and Southeast Asia. We adapted typography, color palettes, and user flows to suit cultural nuances and regional preferences, all while maintaining Uber’s signature look and feel. Through collaborative workshops, iterative prototyping, and data-driven insights, we ensured every digital touchpoint—from promotional microsites to user onboarding flows—aligned with local contexts and user expectations.