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Adidas is a globally recognized sportswear and lifestyle brand, headquartered in Herzogenaurach, Germany. While renowned for footwear and apparel, their HR team plays a pivotal role in shaping the internal culture and brand ethos worldwide. We joined forces with the international Adidas HR division to create compelling brand and print materials that would foster employee engagement and align with the company’s core values.

Adidas is a globally recognized sportswear and lifestyle brand, headquartered in Herzogenaurach, Germany. While renowned for footwear and apparel, their HR team plays a pivotal role in shaping the internal culture and brand ethos worldwide. We joined forces with the international Adidas HR division to create compelling brand and print materials that would foster employee engagement and align with the company’s core values.

ADIDAS®

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/BRANDING

/UIUX

/DEVELOPMENT

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ADIDAS®
ADIDAS®

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Serving as an integral partner to the HR team, we collaborated closely with Adidas headquarters to develop internal communication strategies, print collateral, and branded assets tailored for various global offices. Every design piece—be it onboarding kits, event signage, or employee engagement materials—reflected the iconic Adidas identity while resonating with local cultures. Our agile process ensured that each deliverable met the high standards of both Adidas’s global brand guidelines and the specific needs of its HR initiatives.

Serving as an integral partner to the HR team, we collaborated closely with Adidas headquarters to develop internal communication strategies, print collateral, and branded assets tailored for various global offices. Every design piece—be it onboarding kits, event signage, or employee engagement materials—reflected the iconic Adidas identity while resonating with local cultures. Our agile process ensured that each deliverable met the high standards of both Adidas’s global brand guidelines and the specific needs of its HR initiatives.

By harmonizing brand consistency with localized nuance, we enhanced the HR team’s ability to engage employees across diverse regions. This unified brand presence strengthened internal culture and increased global collaboration, ultimately contributing to a more cohesive and inspired workforce. Our ongoing partnership with Adidas underscored the value of aligning internal branding efforts with a company’s broader mission and identity.

By harmonizing brand consistency with localized nuance, we enhanced the HR team’s ability to engage employees across diverse regions. This unified brand presence strengthened internal culture and increased global collaboration, ultimately contributing to a more cohesive and inspired workforce. Our ongoing partnership with Adidas underscored the value of aligning internal branding efforts with a company’s broader mission and identity.

/some of our Previous Clients

© 2016-2025

All Rights Reserved

Lazy Eight®

/some of our Previous Clients

© 2016-2025

All Rights Reserved

Lazy Eight®

/some of our Previous Clients

© 2016-2025

All Rights Reserved

Lazy Eight®

ADIDAS®