The idea for Lazy Eight took shape in 2015 amid the cafés and restaurants of Hauz Khas Village in New Delhi. It was anchored in a simple yet powerful thesis: with half its population under 30 and one in two households soon rising into the upper-middle income segment, India was poised to become the world’s largest free-market democracy—and home to one-sixth of a brand-conscious fraction of humanity.
A modern, astute generation was emerging—one that values authenticity over hype, aesthetics over gimmicks, and experiences over shilled narratives. Having witnessed global players reshape local markets, this new India understands the power of quality branding and world-class design. As the country stepped confidently onto the global stage, we recognized the need for a creative partner that could fuse international standards with deep local insight—and so, Lazy Eight was born.
Fast-forward to today, and we’ve supported over 400 brands, helping generate nearly $250 Bn in enterprise value. We accomplish this with a globally distributed team of Principals—seasoned creatives, strategists, and engineers who bring deep expertise to every engagement. From launching disruptive startups to modernizing legacy enterprises, our focus has never wavered: delivering world-class strategies and solutions rooted in the nuances of local culture, while continuously rethinking how a creative agency can operate in a technology-forward, data-driven, and innovative manner.
Whether building a brand identity from scratch or guiding an established enterprise into new territory, Lazy Eight bridges the gap between global ambition and Indian nuance, ensuring brands remain future-forward and poised for sustainable growth. Our headquarters may be in New Delhi, but our presence in New York City, Dubai, and Singapore—and our collective outlook—helps us serve clients everywhere, fueling their success in a rapidly evolving world.
