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WWF

We were approached by WWF to help conceptualise a new campaign around the conservation of water. We decided to start an edgy campaign called “I Stink” where the concept was to get people to take a pledge to not shower for a day. The idea was also to educate people on how much water is used for various activities, ie. for a kilo of chicken or a kilo of cotton, the research for which opened up our eyes and how important conserving water here in India is and will be required for the near future.

109 hours
6 weeks
  • No awards
"An edgy campaign around the concept of not showering for a good cause was a blast to think about." #3399ff
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  • wwf print
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  • wwf print

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