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BRAND ROOT
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COLOUR SYSTEM
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WATERBRIDGE®
Waterbridge is one of India's leading early-stage venture capital firms, dedicated to catalyzing innovation and reshaping the country's economic landscape. They focus on identifying and supporting startups with disruptive potential and a significant impact on the Indian market. Waterbridge invests across various sectors, including education, health, financial services, and consumer tech, emphasizing technology-led disruption.
BRAND APPLICATION
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WEB UIUX DESIGN
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OBJECTIVE
The project aimed to revamp Waterbridge Capital’s branding and design a modern, future-forward website for their new domain, waterbridge.vc. The client’s brief specified a desire for a sleek, contemporary site that reflects their status as a forward-thinking venture capital firm.
WEB UIUX DESIGN
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WEB UIUX DESIGN
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WEB UIUX DESIGN
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BRAND APPLICATION
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RESULT
The outcome was a highly modern and visually striking website that embodies Waterbridge Capital’s innovative ethos. We simplified their existing branding to focus on a minimalist icon, the bridge symbol, which was rendered in vivid blue and complemented by darker shades of blue and black. The website design features full-bleed visuals, extensive use of motion graphics, and videos to create an immersive user experience. Additionally, the visual language of the site incorporates AI-led imagery, aligning with Waterbridge’s emphasis on AI technology and its applications. The new website effectively communicates Waterbridge Capital’s mission and vision, enhancing their digital presence and supporting their role as a leader in the venture capital industry
