Uber needs no introduction. And when we were approached to help build out the online identity for their new initiative to Uberify the startup ecosystem – UberExchange, we jumped on the opportunity. UberExchange is Uber’s way of helping interesting companies grow using their enormous resource and knowledge pool. We were asked to tackle a simple use case – design and build a platform where these startups can learn about seminars and apply for the program along with help facilitate the initiative’s management for Uber’s team. The website allowed seamless scale helping Uber conduct the program in various countries.