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LOGO UNIT
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COLOUR SYSTEM
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ABOUT Littlejoys®
Little Joys is a premier health care supplement brand for children in India, developed with the expertise of pediatricians and loved by kids and parents alike. Little Joys offers a range of nutritional products including nutrition powders, multivitamin gummies, and personal care items, all designed to ensure the health and well-being of children aged 4-9. Their products are known for being free from harmful chemicals and incorporating ingredients like ragi, bajra, and jaggery to provide essential nutrients in a fun and tasty manner
VISUAL SYSTEM
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PACKAGING SYSTEM
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OBJECTIVE
The objective was to develop a comprehensive brand identity for Little Joys, focusing on branding, packaging, and UI/UX design. The goal was to create a warm, kid-friendly brand that is both fun and modern, instilling trust and excitement among parents and children. The unique aspect of this project was to root the brand logo in a custom type derived from the handwriting of the founder’s child, adding a personal and authentic touch to the visual identity.
PACKAGING SYSTEM
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PACKAGING SYSTEM
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WEB UIUX DESIGN
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BRAND APPLICATION
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RESULT
The project resulted in a playful and unique visual language that extended to all aspects of the brand, including packaging and digital presence. The brand logo, inspired by the founder's child's handwriting, became the cornerstone of Little Joys' identity, symbolizing authenticity and warmth. The packaging was designed to be fun and interactive, with each unit functioning as a character that children could engage with even after use. The general visual language was kept minimal yet colorful, with illustrations that brought joy and playfulness to the brand. The new website was designed with a modern, full-bleed approach, incorporating lots of motion and videos to create an engaging user experience. The UI/UX design emphasized simplicity and ease of navigation, ensuring that parents could find and purchase products effortlessly. Overall, the rebranding and digital overhaul successfully positioned Little Joys as a leading child-focused health supplement brand in India, known for its innovative and trustworthy products
