Lazy Eight

Building the new Lazy Eight brand identity, collaterals and website was a blast. We figured it would make the most sense to drink our own kool aid and complete the entire exercise as if it were a client engagement. We were keen on staying true to our original identity, while reinventing the Lazy Eight aesthetic with a new clean and minimal approach. For this exercise we focussed on branding, brand collaterals, uiux, development and social media content.

"For this exercise we wanted to take a very minimal approach. Ie. play with spacing and in certain places keep the copy a bit quirky"#3399ff

More Projects

Become A Client