Aditya Birla Group is a pillar of the Indian ecosystem. The opportunity to become a part of that ecosystem has been a great learning experience for us at Lazy Eight, as it allowed us to dive into the mindset of the common man. By re-creating the visual language of Aditya Birla Health Insurance, we were allowed to create a product that is used by millions of individuals. To be able to bring an aesthetic which is modern yet traditional was a challenge we took up eagerly, and we’re extremely proud of the end result. We think you will be too!