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Lazy Eight®

Become A Client

Lazy Eight®

Become A Client

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Lazy Eight®

Lazy Eight®

We help founders build new brands and leadership teams evolve existing ones. Strategy, brand, design, technology, and go-to-market. A single integrated solution. $250 Bn in cumulative client EV since 2016. New Delhi, Dubai, and New York City.

We are a senior led brand building studio working across strategy, brand, design, technology, and go to market as one integrated system. We partner with founders and leadership teams to build new brands and thoughtfully evolve what already exists today.

Floating orb animation illustrating cask maturation and reveal sequence
Tablet interface with textured background for bottle reservation interaction
Map-inspired screen showing distillery route and terroir visual cues
Floating orb animation illustrating cask maturation and reveal sequence
Tablet interface with textured background for bottle reservation interaction
Map-inspired screen showing distillery route and terroir visual cues

Diageo®

Diageo®

Gameskraft® monogram logo inspired by the universal play symbol with grid-based motion alignment
Dynamic splash animation frame used across Gameskraft's gaming launch ecosystem
Black esports kit featuring Gameskraft’s play-icon logo placement and brand palette
Gameskraft® monogram logo inspired by the universal play symbol with grid-based motion alignment
Dynamic splash animation frame used across Gameskraft's gaming launch ecosystem
Black esports kit featuring Gameskraft’s play-icon logo placement and brand palette

Gameskraft®

Gameskraft®

Black-and-white portrait establishing the house’s authored luxury mood
Minimal panther emblem used as the jewelry sub-brand mark
Profile portrait highlighting statement earring design and silhouette scale
Black-and-white portrait establishing the house’s authored luxury mood
Minimal panther emblem used as the jewelry sub-brand mark
Profile portrait highlighting statement earring design and silhouette scale

Sabyasachi®

Sabyasachi®

Blue Tokai branded takeaway cup showing logo and illustrations
Blue Tokai brand collateral showing tasting-wheel style roast profile diagram
Pouring hot water into a filter coffee bag over a mug, illustrating home brewing ritual
Blue Tokai branded takeaway cup showing logo and illustrations
Blue Tokai brand collateral showing tasting-wheel style roast profile diagram
Pouring hot water into a filter coffee bag over a mug, illustrating home brewing ritual

Blue Tokai®

Blue Tokai®

Little Joys gummy supplement packaging with parent-friendly design and playful labeling
Little Joys brand logo in rounded typography with bright primary color palette
Hand-drawn nutrition illustration showing natural ingredients like carrot and broccoli
Little Joys gummy supplement packaging with parent-friendly design and playful labeling
Little Joys brand logo in rounded typography with bright primary color palette
Hand-drawn nutrition illustration showing natural ingredients like carrot and broccoli

Little Joys®

Little Joys®

Side view of Simple Energy’s electric vehicle concept with logo and aerodynamic silhouette
Branded hoodie worn by engineer, signaling team identity and brand lifestyle system
Rear detail of electric scooter charging port with illuminated Simple Energy logo
Side view of Simple Energy’s electric vehicle concept with logo and aerodynamic silhouette
Branded hoodie worn by engineer, signaling team identity and brand lifestyle system
Rear detail of electric scooter charging port with illuminated Simple Energy logo

Simple Energy®

Simple Energy®

Nom Nom Milk bottle lineup with wraparound illustrated landscape across SKUs
Glass bottle neck with minimalist black seal and handwritten batch code
Refrigerator shelf stocked with aligned Nom Nom bottles forming pastoral panorama
Nom Nom Milk bottle lineup with wraparound illustrated landscape across SKUs
Glass bottle neck with minimalist black seal and handwritten batch code
Refrigerator shelf stocked with aligned Nom Nom bottles forming pastoral panorama

NomNom®

NomNom®

Pack design with dosage tubes and product box emphasizing premium clinical positioning
Single capsule with green pellets on a dark green background
Animated brand motif illustrating NMN molecule and cellular renewal concept
Pack design with dosage tubes and product box emphasizing premium clinical positioning
Single capsule with green pellets on a dark green background
Animated brand motif illustrating NMN molecule and cellular renewal concept

Varalife®

Varalife®

DAG rebrand logo with minimal monogram design against dark background
Illustration of gallery visitor viewing artwork in high-contrast editorial style
Artwork grid layout showing modular curation and visual balance in DAG's exhibition wall
DAG rebrand logo with minimal monogram design against dark background
Illustration of gallery visitor viewing artwork in high-contrast editorial style
Artwork grid layout showing modular curation and visual balance in DAG's exhibition wall

DAG®

DAG®

Hyperloop One concept rendering for Mumbai–Pune corridor infrastructure vision
UI design showing red-ticketing interface with bold multilingual transit CTA
Mobile prototype of passenger journey with fare and scheduling interface
Hyperloop One concept rendering for Mumbai–Pune corridor infrastructure vision
UI design showing red-ticketing interface with bold multilingual transit CTA
Mobile prototype of passenger journey with fare and scheduling interface

Hyperloop One®

Hyperloop One®

Animated data visualization for 3one4 Capital’s investment network on homepage
Deck slide showing 3one4 Capital’s thesis and funder alignment structure
Performance metrics dashboard highlighting portfolio growth trends
Animated data visualization for 3one4 Capital’s investment network on homepage
Deck slide showing 3one4 Capital’s thesis and funder alignment structure
Performance metrics dashboard highlighting portfolio growth trends

3one4 Capital®

3one4 Capital®

Nilkamal Sleep homepage with guided Sleep Quiz and glide-in UI for mattress discovery
Product listing screen with clean white space and mattress filter navigation
UX flow showing sleep archetypes and micro-interactions in visual layout
Nilkamal Sleep homepage with guided Sleep Quiz and glide-in UI for mattress discovery
Product listing screen with clean white space and mattress filter navigation
UX flow showing sleep archetypes and micro-interactions in visual layout

Nilkamal®

Nilkamal®

Dr. Agarwal’s mobile app showing biometric login screen for patient access
Tablet with visual test or result display
Digital prescription with eye power values
Dr. Agarwal’s mobile app showing biometric login screen for patient access
Tablet with visual test or result display
Digital prescription with eye power values

Dr. Agarwals®

Dr. Agarwals®

Mobile interface mockup showing Hashed Emergent landing screen with hashtag key visual
Back view of hoodie showing minimal hashtag mark as brand application
Launch event screen showing oversized hashtag symbol in red with audience silhouettes
Mobile interface mockup showing Hashed Emergent landing screen with hashtag key visual
Back view of hoodie showing minimal hashtag mark as brand application
Launch event screen showing oversized hashtag symbol in red with audience silhouettes

Hashed®

Hashed®

Tactical operator portrait with night-vision gear, framed in technical grid overlay
Global connectivity key visual showing arc lines across Earth for worldwide deployment
Surveillance-style interface frame with MKU mark over night terrain scene
Tactical operator portrait with night-vision gear, framed in technical grid overlay
Global connectivity key visual showing arc lines across Earth for worldwide deployment
Surveillance-style interface frame with MKU mark over night terrain scene

MKU®

MKU®

AFS launch event screen showing new symbol with city montage
Large-format AFS billboard on building facade using modular stripe system
Digital illustration of fintech flag merging circuit lines and national colors
AFS launch event screen showing new symbol with city montage
Large-format AFS billboard on building facade using modular stripe system
Digital illustration of fintech flag merging circuit lines and national colors

AFS®

AFS®

EVOO takeaway packaging system with gold foil logo and olive-toned wraps
Concrete-tiled kitchen space with custom-built wood-fired oven
EVOO brand tags on olive oil bottles, blending rustic feel with minimal design
EVOO takeaway packaging system with gold foil logo and olive-toned wraps
Concrete-tiled kitchen space with custom-built wood-fired oven
EVOO brand tags on olive oil bottles, blending rustic feel with minimal design

EVOO®

EVOO®

Trade India mobile-first marketplace interface shown on a laptop screen with search and product listing layout
Portrait used in Trade India campaign visual system
Trade India packaging box and tape showing high-energy colour blocks and repeating wordmark pattern
Trade India mobile-first marketplace interface shown on a laptop screen with search and product listing layout
Portrait used in Trade India campaign visual system
Trade India packaging box and tape showing high-energy colour blocks and repeating wordmark pattern

Trade India®

Trade India®

431-88 homepage showcasing luxury-minimal UI and editorial-inspired layout
Matte black packaging with blind-emboss branding and modular inner tray
Model in textured garment with 431-88 wordmark overlay, expressing editorial identity
431-88 homepage showcasing luxury-minimal UI and editorial-inspired layout
Matte black packaging with blind-emboss branding and modular inner tray
Model in textured garment with 431-88 wordmark overlay, expressing editorial identity

431-88®

431-88®

Dream Beauty packaging: product and carton with celestial gradient
Complexion shade swatches showing neutral undertones and finish
Skin-first finish reference: dewy complexion and editorial light-shadow pattern
Dream Beauty packaging: product and carton with celestial gradient
Complexion shade swatches showing neutral undertones and finish
Skin-first finish reference: dewy complexion and editorial light-shadow pattern

Dream Beauty®

Dream Beauty®

Additional case studies available on request.

Become a Client

If you're an ambitious founder building something new, or part of the leadership team of an existing brand thinking about its next chapter, we'd love to hear from you. We are size, vertical, and geography agnostic. We work with like-minded people who enjoy pushing the envelope and intend to become category leaders in their space.

We are a senior led brand building studio working across strategy, brand, design, technology, and go to market as one integrated system. We partner with founders and leadership teams to build new brands and thoughtfully evolve what already exists today.

Thank you for your time.

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DEL · DXB · NYC