As a part of our #designindia2020 campaign, Nirma was one of the brands nominated by you.
Branding, Packaging, Print
The Nirma rethink was a fun project we did internally. We wanted the exercise to focus on 2 broad themes: 1). Sustainability and 2). Women empowerment. For the former we decided to go with low ink and sustainable packaging alternatives. For the later we decided to rethink the Nirma women as modern day avatars.