Lazy Eight is the soul in my brand SunFuel. Its manifestation out of these guys into beautiful brand-units and brand-extensions is a function of their insane level of sincerity that ensured perfect alignment with the brief. Often such alignment is elusive even after writing lengthy documents. Lazy Eight saved me crucial bandwidth by understanding even the unsaid parts of the brief - the implied, subtle and critical nuances. They further helped us by executing it first-time-right!

Sudhir Nayak Co-founder, CEO, Sunfuel