WE WORK WITH NEW AND EXISTING BRANDS TO HELP THEM BUILD OUT THEIR BRAND SYSTEM. A COMPANY’S BRAND SYSTEM IS ESSENTIALLY THEIR IDENTITY BOTH ONLINE AS WELL AS OFF-LINE. OUR BRANDING PRINCIPALS USE A USER-CENTRIC, DATA-DRIVEN APPROACH TO CREATE A SEAMLESS BRAND EXPERIENCE ACROSS ALL DIGITAL, PHYSICAL AND COMMUNICATION TOUCHPOINTS. THIS UNIFIED BRAND EXPERIENCE RESULTS IN A MUCH MORE CONSISTENT, IMPACTFUL, AND VALUABLE RELATIONSHIP WITH THE CUSTOMERS.
Font and Colour System
Stationery & Custom Extensions
New Brand Launch Video
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Lazy Eight is the soul in my brand SunFuel. Its manifestation out of these guys into beautiful brand-units
and brand-extensions is a function of their insane level of sincerity that ensured perfect alignment with the brief. Often such
alignment is elusive even after writing lengthy documents. Lazy Eight saved me crucial bandwidth by understanding even the unsaid
parts of the brief - the implied, subtle and critical nuances. They further helped us by executing it first-time-right!
The Lazy Eight team helped us go through a structured design thinking process and create the foundations for our brand.
The LazyEight Team has been a delight to work with. In all cross-functional domains - design, development, devops, etc that may be required during your project, they have a highly competent principal. The initial time spent with them on scoping and requirements gathering yields compounding results during the course of the project. Because they understand the softer requirements like positioning, messaging, and tonality so well, the iterations and feedback loops become shortened and very precise. Is you are looking for a team which is easy to communicate with, my top recommendation will be LazyEight.