DEL · DXB · NYC
DEL · DXB · NYC
DEL · DXB · NYC
DEL · DXB · NYC
We Build
We Build
&
&
Evolve Brands
Evolve Brands
Evolve Brands
With Design + Technology
With Design + Technology
With Design + Technology
With Design + Technology
+ Brands
≈
$
Bn EV
+ Brands
+ Brands
≈
≈
$
$
Bn EV
Bn EV
Lazy Eight® Engagement Models
Startups: 0 → 1
Twelve weeks, five ARCs, zero fluff. ARC-1 locks strategy and naming; ARC-2 forges the brand system; ARC-3 ships the first digital product; ARC-4 fires go-to-market and performance loops; ARC-5 installs dashboards + async support. Senior pods (design, tech, growth) run in two-week sprints, so founders see live assets every Friday and a full launch stack—deck, site, brand kit, GTM plan—by week 12.
Mid - Large: 1 → ∞
When a business is already scaling, we enter on one of two tracks: (a) Brand Evolution—complete system refresh across identity, product UX, and growth tech—or (b) Embedded Venture Pod—a cross-functional squad inside your org that prototypes and validates new revenue channels in 90-day cycles. Each engagement begins with an Immersion Sprint, then maps into phased design-tech roadmaps, ROI gates, and in-house capability transfer.
Lazy Eight® Services
Research & Positioning
Facts first, feelings later. We mine quant data, social chatter and your stakeholder questionnaire, then map the category’s whitespace, profit pools and cultural signals. Jobs-to-Be-Done and pricing corridors turn the noise into a “where-to-play / how-to-win” stance. Output: a 35-slide Immersion Deck that becomes the North Star every designer, writer and dev tags back to as the build unfolds.
Brand System Design
Velocity happens when every pixel pulls the same way. We craft that force-field—name vetting, narrative spine, logo unit, type grid, colour logic and motion behaviours—stress-tested for mobile thumbnails, shelf facings and 50-foot LEDs. Deliverables land as a living Figma library and motion kit so in-house teams (or agencies you hire five years from now) extend the system without dilution.
Packaging & Print Design System
Touch-points are where story turns tangible. Our pack architects balance supply-chain maths with unboxing theatre: dielines tuned for freight density, substrates aligned to ESG targets, colour targets that survive five-colour flexo and digital short-runs. Need print? We handle editorial, look-books and launch kits with the same rigour. Every label, spread and merch device sits in one master Art-Pro+ file—ops get control, creatives get a playground.
UIUX System Design
Web, SaaS, native app—it’s all one language. We build ADA-compliant, token-driven design systems in Figma and Storybook that cut front-end cycle time by up to 40 %. Tokens sync typography, spacing and states with code; motion guidelines keep 60 fps accessible. High-risk flows prototype in Framer for stakeholder sign-off, then hand off as dev-ready specs, interactive redlines and test scripts.
Technology & Product Development
Stack-agnostic, outcome-biased. MVP marketing site in Framer? Shopify-Plus headless? React-Native app with Supabase? We architect what your runway needs, not what flatters ours. Perfect for V-1 roll-outs: rapid scaffolding, trunk-based Git flow, Playwright tests before merge, Datadog on everything. From no-code to deeply custom, shipping fast never means skipping quality.
GTM & Growth Marketing
Strategy without distribution is a diary entry. We turn positioning into traction: channel-mix modelling, paid-media unit economics, influencer cohort maps, lifecycle email flows and the content pillars that power them. Quarterly OKRs pair hard dollars (CAC ≤ ⅓ LTV) with brand metrics (share-of-voice, aided awareness). Custom GPT agents auto-draft ad variants so humans chase big experiments—and we stay on retainer only while the dashboards stay green.
Lazy Eight® Engagement Models
Startups: 0 → 1
Twelve weeks, five ARCs, zero fluff. ARC-1 locks strategy and naming; ARC-2 forges the brand system; ARC-3 ships the first digital product; ARC-4 fires go-to-market and performance loops; ARC-5 installs dashboards + async support. Senior pods (design, tech, growth) run in two-week sprints, so founders see live assets every Friday and a full launch stack—deck, site, brand kit, GTM plan—by week 12.
Mid - Large: 1 → ∞
When a business is already scaling, we enter on one of two tracks: (a) Brand Evolution—complete system refresh across identity, product UX, and growth tech—or (b) Embedded Venture Pod—a cross-functional squad inside your org that prototypes and validates new revenue channels in 90-day cycles. Each engagement begins with an Immersion Sprint, then maps into phased design-tech roadmaps, ROI gates, and in-house capability transfer.
Lazy Eight® Services
Research & Positioning
Facts first, feelings later. We mine quant data, social chatter and your stakeholder questionnaire, then map the category’s whitespace, profit pools and cultural signals. Jobs-to-Be-Done and pricing corridors turn the noise into a “where-to-play / how-to-win” stance. Output: a 35-slide Immersion Deck that becomes the North Star every designer, writer and dev tags back to as the build unfolds.
Brand System Design
Velocity happens when every pixel pulls the same way. We craft that force-field—name vetting, narrative spine, logo unit, type grid, colour logic and motion behaviours—stress-tested for mobile thumbnails, shelf facings and 50-foot LEDs. Deliverables land as a living Figma library and motion kit so in-house teams (or agencies you hire five years from now) extend the system without dilution.
Packaging & Print Design System
Touch-points are where story turns tangible. Our pack architects balance supply-chain maths with unboxing theatre: dielines tuned for freight density, substrates aligned to ESG targets, colour targets that survive five-colour flexo and digital short-runs. Need print? We handle editorial, look-books and launch kits with the same rigour. Every label, spread and merch device sits in one master Art-Pro+ file—ops get control, creatives get a playground.
UIUX System Design
Web, SaaS, native app—it’s all one language. We build ADA-compliant, token-driven design systems in Figma and Storybook that cut front-end cycle time by up to 40 %. Tokens sync typography, spacing and states with code; motion guidelines keep 60 fps accessible. High-risk flows prototype in Framer for stakeholder sign-off, then hand off as dev-ready specs, interactive redlines and test scripts.
Technology & Product Development
Stack-agnostic, outcome-biased. MVP marketing site in Framer? Shopify-Plus headless? React-Native app with Supabase? We architect what your runway needs, not what flatters ours. Perfect for V-1 roll-outs: rapid scaffolding, trunk-based Git flow, Playwright tests before merge, Datadog on everything. From no-code to deeply custom, shipping fast never means skipping quality.
GTM & Growth Marketing
Strategy without distribution is a diary entry. We turn positioning into traction: channel-mix modelling, paid-media unit economics, influencer cohort maps, lifecycle email flows and the content pillars that power them. Quarterly OKRs pair hard dollars (CAC ≤ ⅓ LTV) with brand metrics (share-of-voice, aided awareness). Custom GPT agents auto-draft ad variants so humans chase big experiments—and we stay on retainer only while the dashboards stay green.
Lazy Eight® Engagement Models
Startups: 0 → 1
Twelve weeks, five ARCs, zero fluff. ARC-1 locks strategy and naming; ARC-2 forges the brand system; ARC-3 ships the first digital product; ARC-4 fires go-to-market and performance loops; ARC-5 installs dashboards + async support. Senior pods (design, tech, growth) run in two-week sprints, so founders see live assets every Friday and a full launch stack—deck, site, brand kit, GTM plan—by week 12.
Mid - Large: 1 → ∞
When a business is already scaling, we enter on one of two tracks: (a) Brand Evolution—complete system refresh across identity, product UX, and growth tech—or (b) Embedded Venture Pod—a cross-functional squad inside your org that prototypes and validates new revenue channels in 90-day cycles. Each engagement begins with an Immersion Sprint, then maps into phased design-tech roadmaps, ROI gates, and in-house capability transfer.
Lazy Eight® Services
Research & Positioning
Facts first, feelings later. We mine quant data, social chatter and your stakeholder questionnaire, then map the category’s whitespace, profit pools and cultural signals. Jobs-to-Be-Done and pricing corridors turn the noise into a “where-to-play / how-to-win” stance. Output: a 35-slide Immersion Deck that becomes the North Star every designer, writer and dev tags back to as the build unfolds.
Brand System Design
Velocity happens when every pixel pulls the same way. We craft that force-field—name vetting, narrative spine, logo unit, type grid, colour logic and motion behaviours—stress-tested for mobile thumbnails, shelf facings and 50-foot LEDs. Deliverables land as a living Figma library and motion kit so in-house teams (or agencies you hire five years from now) extend the system without dilution.
Packaging & Print Design System
Touch-points are where story turns tangible. Our pack architects balance supply-chain maths with unboxing theatre: dielines tuned for freight density, substrates aligned to ESG targets, colour targets that survive five-colour flexo and digital short-runs. Need print? We handle editorial, look-books and launch kits with the same rigour. Every label, spread and merch device sits in one master Art-Pro+ file—ops get control, creatives get a playground.
UIUX System Design
Web, SaaS, native app—it’s all one language. We build ADA-compliant, token-driven design systems in Figma and Storybook that cut front-end cycle time by up to 40 %. Tokens sync typography, spacing and states with code; motion guidelines keep 60 fps accessible. High-risk flows prototype in Framer for stakeholder sign-off, then hand off as dev-ready specs, interactive redlines and test scripts.
Technology & Product Development
Stack-agnostic, outcome-biased. MVP marketing site in Framer? Shopify-Plus headless? React-Native app with Supabase? We architect what your runway needs, not what flatters ours. Perfect for V-1 roll-outs: rapid scaffolding, trunk-based Git flow, Playwright tests before merge, Datadog on everything. From no-code to deeply custom, shipping fast never means skipping quality.
GTM & Growth Marketing
Strategy without distribution is a diary entry. We turn positioning into traction: channel-mix modelling, paid-media unit economics, influencer cohort maps, lifecycle email flows and the content pillars that power them. Quarterly OKRs pair hard dollars (CAC ≤ ⅓ LTV) with brand metrics (share-of-voice, aided awareness). Custom GPT agents auto-draft ad variants so humans chase big experiments—and we stay on retainer only while the dashboards stay green.
Lazy Eight® Services
Research & Positioning
Facts first, feelings later. We mine quant data, social chatter and your stakeholder questionnaire, then map the category’s whitespace, profit pools and cultural signals. Jobs-to-Be-Done and pricing corridors turn the noise into a “where-to-play / how-to-win” stance. Output: a 35-slide Immersion Deck that becomes the North Star every designer, writer and dev tags back to as the build unfolds.
Brand System Design
Velocity happens when every pixel pulls the same way. We craft that force-field—name vetting, narrative spine, logo unit, type grid, colour logic and motion behaviours—stress-tested for mobile thumbnails, shelf facings and 50-foot LEDs. Deliverables land as a living Figma library and motion kit so in-house teams (or agencies you hire five years from now) extend the system without dilution.
Packaging & Print Design System
Touch-points are where story turns tangible. Our pack architects balance supply-chain maths with unboxing theatre: dielines tuned for freight density, substrates aligned to ESG targets, colour targets that survive five-colour flexo and digital short-runs. Need print? We handle editorial, look-books and launch kits with the same rigour. Every label, spread and merch device sits in one master Art-Pro+ file—ops get control, creatives get a playground.
UIUX System Design
Web, SaaS, native app—it’s all one language. We build ADA-compliant, token-driven design systems in Figma and Storybook that cut front-end cycle time by up to 40 %. Tokens sync typography, spacing and states with code; motion guidelines keep 60 fps accessible. High-risk flows prototype in Framer for stakeholder sign-off, then hand off as dev-ready specs, interactive redlines and test scripts.
Technology & Product Development
Stack-agnostic, outcome-biased. MVP marketing site in Framer? Shopify-Plus headless? React-Native app with Supabase? We architect what your runway needs, not what flatters ours. Perfect for V-1 roll-outs: rapid scaffolding, trunk-based Git flow, Playwright tests before merge, Datadog on everything. From no-code to deeply custom, shipping fast never means skipping quality.
GTM & Growth Marketing
Strategy without distribution is a diary entry. We turn positioning into traction: channel-mix modelling, paid-media unit economics, influencer cohort maps, lifecycle email flows and the content pillars that power them. Quarterly OKRs pair hard dollars (CAC ≤ ⅓ LTV) with brand metrics (share-of-voice, aided awareness). Custom GPT agents auto-draft ad variants so humans chase big experiments—and we stay on retainer only while the dashboards stay green.
NPS® - National Pension Scheme
Hits 30 M+ MAUs in 3 months; rated 4.3★
Hits 30 M+ MAUs in 3 months; rated 4.3★
Arab Financial Services®
AFS pioneers crypto payments across the GCC.
AFS pioneers crypto payments across the GCC.
Lazy Eight® Engagement Models
Startups: 0 → 1
Twelve weeks, five ARCs, zero fluff. ARC-1 locks strategy and naming; ARC-2 forges the brand system; ARC-3 ships the first digital product; ARC-4 fires go-to-market and performance loops; ARC-5 installs dashboards + async support. Senior pods (design, tech, growth) run in two-week sprints, so founders see live assets every Friday and a full launch stack—deck, site, brand kit, GTM plan—by week 12.
Mid - Large: 1 → ∞
When a business is already scaling, we enter on one of two tracks: (a) Brand Evolution—complete system refresh across identity, product UX, and growth tech—or (b) Embedded Venture Pod—a cross-functional squad inside your org that prototypes and validates new revenue channels in 90-day cycles. Each engagement begins with an Immersion Sprint, then maps into phased design-tech roadmaps, ROI gates, and in-house capability transfer.
Lazy Eight® Engagement Models
Startups: 0 → 1
Twelve weeks, five ARCs, zero fluff. ARC-1 locks strategy and naming; ARC-2 forges the brand system; ARC-3 ships the first digital product; ARC-4 fires go-to-market and performance loops; ARC-5 installs dashboards + async support. Senior pods (design, tech, growth) run in two-week sprints, so founders see live assets every Friday and a full launch stack—deck, site, brand kit, GTM plan—by week 12.
Mid - Large: 1 → ∞
When a business is already scaling, we enter on one of two tracks: (a) Brand Evolution—complete system refresh across identity, product UX, and growth tech—or (b) Embedded Venture Pod—a cross-functional squad inside your org that prototypes and validates new revenue channels in 90-day cycles. Each engagement begins with an Immersion Sprint, then maps into phased design-tech roadmaps, ROI gates, and in-house capability transfer.
Something broke with agencies.
Agencies bloated, juniors filled the chairs and pick-a-service menus replaced partnership. At Lazy Eight our aim has been to reset the table; senior pods, AI-augmented, seasoned by 400+ brand launches / evolutions. Strategy, design, tech and growth, handled end-to-end by experts who ship hands-on, not delegate.
Something broke with agencies.
Agencies bloated, juniors filled the chairs and pick-a-service menus replaced partnership. At Lazy Eight our aim has been to reset the table; senior pods, AI-augmented, seasoned by 400+ brand launches / evolutions. Strategy, design, tech and growth, handled end-to-end by experts who ship hands-on, not delegate.
Nav Chatterji
Founder, Partner Principal
Nav Chatterji
Founder, Partner Principal
Become a Client
Drop your details below and we’ll be in touch.
Career Opportunities: careers@lazyeight.design
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